Programming and Content Flashcards
“__________ is King.” – Bill Gates, 1996
Content
Programs are either:
_________ dominant or _________ dominant
Format; star
__________________ – where concept of the show is the key to success.
Format dominant
_________________ – where the format of the show is built around the show is built around the star of the show or a personality.
Star dominant
________________________ is the process of organizing and scheduling of broadcast media content in daily, weekly, monthly, quarterly, or season-long schedules.
Broadcasting Programming
It is the deliberate planning of what to broadcast and when.
Broadcasting Programming
Ensure optimum use of _____________ by delivering shows to audiences when “they are most likely to watch (or listen to) them & deliver audiences to advertisers in the composition that makes their advertising most likely to be effective.” (Eastman & Ferguson, 2013).
airtime
“_____________ is where I expect much of the real money will be made on the Internet, just as it was in broadcasting.” – Bill Gates, 1996
Content
“There will always be a need for programming _____________.”
content
The manner it will be delivered may change but the audience will always look for content.
If you want to bring in the audience, producers should come up with ____________.
materials
(4) Factors that affect Programming of a Station:
Audience, Broadcaster, Advertiser, Regulator
Factors that affect Programming of a Station
___________ in mass media are self-defined.
AUDIENCE
Factors that affect Programming of a Station
U&G assumed that the _________ brought their own needs and desires to the process of making sense of media messages.
AUDIENCE
Factors that affect Programming of a Station
They seek out the programs for their various uses.
AUDIENCE
Factors that affect Programming of a Station
Their primary goal is to attend a program content that will satisfy their need at a given time.
AUDIENCE
Factors that affect Programming of a Station
Their primary goal is to attend a program content that will satisfy their need at a given time.
AUDIENCE
Factors that affect Programming of a Station
The company that plans, selects, and schedules teh programs to attract as many people as possible among the targeted audience.
BROADCASTER
Factors that affect Programming of a Station
They look for revenues, spot placements, ratings.
BROADCASTER
Factors that affect Programming of a Station
Whose main goal is to use the broadcast station to bring a product or service to the attention of those who are most likely to avail it.
ADVERTISER
Factors that affect Programming of a Station
They look for ratings and efficiency.
ADVERTISER
Factors that affect Programming of a Station
May the government or any of its agencies that ensures that the station is operated in such a way it serves the public interest.
REGULATOR
BROADCAST STRATEGIES (Soriano, 2000)
Affects scheduling and program selection.
Compatibility
BROADCAST STRATEGIES (Soriano, 2000)
Program creators carefully study the audience’s lifestyle to determine their subject interests and time availability.
Compatibility
BROADCAST STRATEGIES (Soriano, 2000)
When the audience forms listening or viewing habits, when these are seen as automatic.
Habit Formation
BROADCAST STRATEGIES (Soriano, 2000)
It is a programmer’s goal to include a program in the audience’s routine.
Habit Formation
BROADCAST STRATEGIES (Soriano, 2000)
Stations aim for the highest average number of audiences in a broadcast day.
Control of Audience Flow
BROADCAST STRATEGIES (Soriano, 2000)
They aim programs to attract large audiences with the hope of inheriting the audience from preceding programs and retained from those that follow.
Control of Audience Flow
BROADCAST STRATEGIES (Soriano, 2000)
Programmers have to think of ways to get the maximum mileage out of each program - either by developing formats that require as little raw materials as possible for the next episode or think of clever excuses for repeating or repurposing current roster of programs.
Program Resource Conservation
BROADCAST STRATEGIES (Soriano, 2000)
Programmers have to think of ways to get the maximum mileage out of each program - either by developing formats that require as little raw materials as possible for the next episode or think of clever excuses for repeating or repurposing current roster of programs.
Program Resource Conservation
BROADCAST STRATEGIES (Soriano, 2000)
Broadcast programmers always aim for the highest cumulative number of viewers.
Mass Appeal
BROADCAST STRATEGIES (Soriano, 2000)
Broadcast programs should bring in a large number of audience for profit.
Mass Appeal
BROADCAST PROGRAM APPEALS
Characterized in terms of suspense.
Conflict
BROADCAST PROGRAM APPEALS
Audience would want to know who is going to win in the battle forces, or how the conflict will be resolved.
Conflict
BROADCAST PROGRAM APPEALS
Refers to any kind of personal identification the listener or viewer makes with what goes on in the program.
Ego Involvement
BROADCAST PROGRAM APPEALS
Programs succeed when members of the audience identify with the protagonists and begin to live their experiences vicariously.
Ego Involvement
BROADCAST PROGRAM APPEALS
_____ and _____related emotions constitute powerful appeals that broadcast exploit in many ways, but mainly through featuring sexy stars or good looking personalities.
Sex
BROADCAST PROGRAM APPEALS
Programs devoted to self-improvement and therapy are obvious examples of the self preservation appeal which hinges on concerns for safety, health, and well-being.
Self Preservation
BROADCAST PROGRAM APPEALS
Giving the audience the feeling of being in the know because one is acquainted with the personality being featured.
Recognition
BROADCAST PROGRAM APPEALS
May result in dysfunction: parasocial relationship.
Recognition
BROADCAST PROGRAM APPEALS
Wondering what next, how things are going to turn out, what other people and places are like – this is related to the human interest appeal.
Curiosity
BROADCAST PROGRAM APPEALS
When a program also considers the audience’s need to escape momentarily from reality.
Escape
BROADCAST PROGRAM APPEALS
It offers a pleasant way to pass the time or saves a vast number of audience from an intolerable state of being bored.
Escape
