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CA3283 > Programming and Content > Flashcards

Programming and Content Flashcards

1
Q

“__________ is King.” – Bill Gates, 1996

A

Content

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2
Q

Programs are either:

_________ dominant or _________ dominant

A

Format; star

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3
Q

__________________ – where concept of the show is the key to success.

A

Format dominant

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4
Q

_________________ – where the format of the show is built around the show is built around the star of the show or a personality.

A

Star dominant

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5
Q

________________________ is the process of organizing and scheduling of broadcast media content in daily, weekly, monthly, quarterly, or season-long schedules.

A

Broadcasting Programming

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6
Q

It is the deliberate planning of what to broadcast and when.

A

Broadcasting Programming

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7
Q

Ensure optimum use of _____________ by delivering shows to audiences when “they are most likely to watch (or listen to) them & deliver audiences to advertisers in the composition that makes their advertising most likely to be effective.” (Eastman & Ferguson, 2013).

A

airtime

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8
Q

“_____________ is where I expect much of the real money will be made on the Internet, just as it was in broadcasting.” – Bill Gates, 1996

A

Content

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9
Q

“There will always be a need for programming _____________.”

A

content

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10
Q

The manner it will be delivered may change but the audience will always look for content.
If you want to bring in the audience, producers should come up with ____________.

A

materials

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11
Q

(4) Factors that affect Programming of a Station:

A

Audience, Broadcaster, Advertiser, Regulator

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12
Q

Factors that affect Programming of a Station

___________ in mass media are self-defined.

A

AUDIENCE

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13
Q

Factors that affect Programming of a Station

U&G assumed that the _________ brought their own needs and desires to the process of making sense of media messages.

A

AUDIENCE

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14
Q

Factors that affect Programming of a Station

They seek out the programs for their various uses.

A

AUDIENCE

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15
Q

Factors that affect Programming of a Station

Their primary goal is to attend a program content that will satisfy their need at a given time.

A

AUDIENCE

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16
Q

Factors that affect Programming of a Station

Their primary goal is to attend a program content that will satisfy their need at a given time.

A

AUDIENCE

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17
Q

Factors that affect Programming of a Station

The company that plans, selects, and schedules teh programs to attract as many people as possible among the targeted audience.

A

BROADCASTER

18
Q

Factors that affect Programming of a Station

They look for revenues, spot placements, ratings.

A

BROADCASTER

19
Q

Factors that affect Programming of a Station

Whose main goal is to use the broadcast station to bring a product or service to the attention of those who are most likely to avail it.

A

ADVERTISER

20
Q

Factors that affect Programming of a Station

They look for ratings and efficiency.

A

ADVERTISER

21
Q

Factors that affect Programming of a Station

May the government or any of its agencies that ensures that the station is operated in such a way it serves the public interest.

A

REGULATOR

22
Q

BROADCAST STRATEGIES (Soriano, 2000)

Affects scheduling and program selection.

A

Compatibility

23
Q

BROADCAST STRATEGIES (Soriano, 2000)

Program creators carefully study the audience’s lifestyle to determine their subject interests and time availability.

A

Compatibility

24
Q

BROADCAST STRATEGIES (Soriano, 2000)

When the audience forms listening or viewing habits, when these are seen as automatic.

A

Habit Formation

25
Q

BROADCAST STRATEGIES (Soriano, 2000)

It is a programmer’s goal to include a program in the audience’s routine.

A

Habit Formation

26
Q

BROADCAST STRATEGIES (Soriano, 2000)

Stations aim for the highest average number of audiences in a broadcast day.

A

Control of Audience Flow

27
Q

BROADCAST STRATEGIES (Soriano, 2000)

They aim programs to attract large audiences with the hope of inheriting the audience from preceding programs and retained from those that follow.

A

Control of Audience Flow

28
Q

BROADCAST STRATEGIES (Soriano, 2000)

Programmers have to think of ways to get the maximum mileage out of each program - either by developing formats that require as little raw materials as possible for the next episode or think of clever excuses for repeating or repurposing current roster of programs.

A

Program Resource Conservation

29
Q

BROADCAST STRATEGIES (Soriano, 2000)

Programmers have to think of ways to get the maximum mileage out of each program - either by developing formats that require as little raw materials as possible for the next episode or think of clever excuses for repeating or repurposing current roster of programs.

A

Program Resource Conservation

30
Q

BROADCAST STRATEGIES (Soriano, 2000)

Broadcast programmers always aim for the highest cumulative number of viewers.

A

Mass Appeal

31
Q

BROADCAST STRATEGIES (Soriano, 2000)

Broadcast programs should bring in a large number of audience for profit.

A

Mass Appeal

32
Q

BROADCAST PROGRAM APPEALS

Characterized in terms of suspense.

A

Conflict

33
Q

BROADCAST PROGRAM APPEALS

Audience would want to know who is going to win in the battle forces, or how the conflict will be resolved.

A

Conflict

34
Q

BROADCAST PROGRAM APPEALS

Refers to any kind of personal identification the listener or viewer makes with what goes on in the program.

A

Ego Involvement

35
Q

BROADCAST PROGRAM APPEALS

Programs succeed when members of the audience identify with the protagonists and begin to live their experiences vicariously.

A

Ego Involvement

36
Q

BROADCAST PROGRAM APPEALS

_____ and _____related emotions constitute powerful appeals that broadcast exploit in many ways, but mainly through featuring sexy stars or good looking personalities.

A

Sex

37
Q

BROADCAST PROGRAM APPEALS

Programs devoted to self-improvement and therapy are obvious examples of the self preservation appeal which hinges on concerns for safety, health, and well-being.

A

Self Preservation

38
Q

BROADCAST PROGRAM APPEALS

Giving the audience the feeling of being in the know because one is acquainted with the personality being featured.

A

Recognition

39
Q

BROADCAST PROGRAM APPEALS

May result in dysfunction: parasocial relationship.

A

Recognition

40
Q

BROADCAST PROGRAM APPEALS

Wondering what next, how things are going to turn out, what other people and places are like – this is related to the human interest appeal.

A

Curiosity

41
Q

BROADCAST PROGRAM APPEALS

When a program also considers the audience’s need to escape momentarily from reality.

A

Escape

42
Q

BROADCAST PROGRAM APPEALS

It offers a pleasant way to pass the time or saves a vast number of audience from an intolerable state of being bored.

A

Escape

CA3283 (10 decks)

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