Scheduling Strategies

Question 1

A popular programming strategy or broadcast is ________________, where a broadcast day is divided into several parts depending on the available demographic available to engage at that time.

Answer 1

Dayparting

Question 2

A program that appeals to an audience similar to the being sought by a competing station or stations.

Answer 2

Head to Head

Question 3

Early- and late-night newscasts usually are scheduled against each other on stations affiliated with the original networks and provide an example of this strategy.

Answer 3

Head to Head

Question 4

A program that appeals to a different audience from that targeted by the competition.

Answer 4

Counterprogramming

Question 5

A program with principal appeal to adults at the same time as a children’s program on another station is an example of ___________________.

Answer 5

counter-programming

Question 6

Airing a different program series in the same time period daily.

Answer 6

Stripping

Question 7

This strategy has several drawbacks. It is expensive, since the station may have to buy as many as five different series. It is difficult to promote.

Answer 7

Stripping

Question 8

Finally, it does not permit the station to capitalize on the element of audience habit.

Answer 8

Stripping

Question 9

Scheduling several programs with similar audience appeal back-to-back, usually for two hours or more.

Answer 9

Blocking

Question 10

This strategy also is called vertical programming and seeks to encourage audience flow.

Answer 10

Blocking

Question 11

Placing a new or untested program between two popular programs.

Answer 11

Hammocking

Question 12

Placing a popular program in between two underperforming programs.

Answer 12

Tentpoling

Question 13

Dayparting for Radio

(6:00 am to 10:00 am): Most listeners want to be brought up-to-date with news and with weather and traffic conditions.

Answer 13

Morning drive time

Question 14

Dayparting for Radio

(10:00 am to 3:00 pm): The majority of listeners are home-makers and office workers, and both music and information programming are tailored to their needs.

Answer 14

Midday

Question 15

Dayparting for Radio

3:00 pm to 7:00 pm): Teenagers return from school and adults drive home from work. For the most part, the former seek entertainment and the latter a mix of entertainment and information.

Answer 15

Afternoon drive time

Question 16

Dayparting for Radio

(7:00 pm to midnight): The audience of most stations is composed chiefly of people desiring entertainment or relaxation.

Answer 16

Evening

Question 17

Dayparting for Radio

(midnight to 6:00 am): Shiftworkers, college students seeking entertainment, and persons seeking companionship constitute the bulk of the audience.

Answer 17

Overnight

Question 18

Dayparting for Television

(6:00 am to 9:00 am): Children, homemakers, adult men and women who work outside the home, retired persons. Schoolchildren and working adults are preparing to leave, and most have left by the end of the daypart.

Answer 18

Early Morning

Question 19

Dayparting for Television

(9:00 am to 12:00 nn): Mostly preschoolers, homemakers, the retired, and shift workers.

Answer 19

Morning

Question 20

Dayparting for Television

(12:00 nn to 4:00 pm): Early in the daypart, working who eat lunch at home are added to the morning audience. They leave, and are replaced from about 2:00 pm by children returning from school.

Answer 20

Afternoon

Question 21

Dayparting for Television

(4:00 pm to 6:00 pm): The return of most working adults begins and, in many small and medium markets, is completed.

Answer 21

Early Fringe

Question 22

Dayparting for Television

(6:00 pm to 7:00 pm): In all but the largest markets, all segments of the audience are home.

Answer 22

Early Evening

Question 23

Dayparting for Television

(7:00 to 9:00 pm): All audience segments are available to view. During the first hour or so, the same as that for prime access. A decrease begins at about 9:30 pm, chiefly among children, those who have to get up early, and the retired.

Answer 23

Prime Time

Question 24

Dayparting for Television

(11:00 pm to 2:00 am): Mostly adults including shift workers.

Answer 24

Late Fringe-Late Night

Question 25

Dayparting for Television

(2-6am): Shift workers and other isolated audiences.

Answer 25

Overnight