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CA3283 > Broadcast As Institution > Flashcards

Broadcast As Institution Flashcards

1
Q

What is Communication?

____________________ is a two-way dynamic process wherein a SENDER sends a MESSAGE through a CHANNEL to a RECEIVER with the intent of changing the receiver’s awareness, knowledge, attitude, practice,and skill.

A

Communication

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2
Q

In the SMCRE model, E refer (A,K,A,P,S) which means:

A
  • Awareness
  • Knowledge
  • Attitude
  • Practice
  • Skills
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3
Q

Refers to the process by which a complex organization with the aid of one or more machines (aka mass media) produces public messages that are directed at a large, heterogenous and scattered audience.

A

Mass Communication

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4
Q

It is a process; dynamic.

A

Communication

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5
Q

Communication should always be purposeful– intent.

A

Communication

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6
Q

In SMCRE, S stands for:

A

Sender

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7
Q

In SMCRE, M stands for:

A

Message

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8
Q

In SMCRE, C stands for:

A

Channel

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9
Q

In SMCRE, R stands for:

A

Receiver

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10
Q

In SMCRE, E stands for:

A

Effect

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11
Q

______________________________ is a “deceptively simple term” encompassing a countless array of institutions and individuals who differ in purpose, scope, method, and cultural context.

A

Mass Media

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12
Q

THE POWER OF MASS MEDIA

Our day usually begins with a _________________.

A

medium

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13
Q

Covers the roles of and impact of broadcasting to society.

A

BROADCAST AS AN INSTITUTION

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14
Q

Trace the beginnings of broadcasting to show the various influences on particular audiences, and society in general.

A

BROADCAST AS AN INSTITUTION

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15
Q

THE POWER OF MASS MEDIA

Mass media widely disseminate information to large groups of people called the __________.

A

public

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16
Q

THE POWER OF MASS MEDIA

Central to our communication activity, these institutions called __________ are the powerful, high speed information systems that bring about change within societies, subcultures, families, and individuals, not only in the Philippines but throughout the world.

A

media

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17
Q

Includes all forms of information communicated to large groups of people.

A

mass media

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18
Q

The group of corporate entities, publishers, journalists and others who constitute the communications industry and profession – both of the entertainment and news industries.

A

mass media

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19
Q

Now also includes social media– Facebook, Twitter, Instagram, YouTube, etc.

A

mass media

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20
Q

The __________ are a growing and changing industry providing employment, producing goods and services, and feeding related industries. They also develop their own rules and norms which link the institutions to society and other social institutions.

A

Media

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21
Q

Mass media doesn’t exist in a ___________; it exists in an _____________.

A

vacuum; ecosystem

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22
Q

The ___________________ are a power resource – a means of control, management, and innovation in society.

A

mass media

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23
Q

It provides a location or arena where, increasingly, the affairs of public life are played out, both nationally and internationally.

A

mass media

24
Q

The ____________________ have become a dominant source of definitions and images of social reality for individuals and groups. They express values and normative judgements inextricably mixed with news and entertainment. Sometimes, we don’t know if it is news or entertainment.

A

mass media

25
Q

4 MAIN CHARACTERISTICS

Multiplier effect

A

Low cost, rapid, and multiplicative

26
Q

4 MAIN CHARACTERISTICS

They protect and advance the nation’s cultural and political systems.

A

A Role in Governance

27
Q

Potentially large and varied _________________.

A

audiences

28
Q

Depends on an organization for the eventual production and dissemination of their product.

A

Organizational sources of messages

29
Q

Message depends on an _________________ (stations, publishing firm, etc.)

A

organization

30
Q

There is an obvious limit on who are the sources information (difference with social media)

A

Organizational sources of messages

31
Q

Audiences are much better known by their sociological, cultural, age, or political groupings, referred to as specific “___________.”

A

markets

32
Q

Their operation is inextricable from the system of _______________.

A

governance

33
Q

_________ is one way, from institution to audience, return flow is often in another medium, __________ is indirect.

A

Message; feedback

34
Q

4 MAIN CHARACTERISTICS

Reaches a potentially large audience, lowering the cost.

A

Low cost, rapid, and multiplicative

35
Q

_______________ is often in a different medium e.g. show in EB, but the feedback is usually in another medium (ratings, social media)

A

Return flow

36
Q

FUNCTIONS OF MASS MEDIA IN SOCIETY

  • News & Information Role of Mass Media:
  • Sila mismo ang pumupunta.
A

SURVEILLANCE Function

37
Q

FUNCTIONS OF MASS MEDIA IN SOCIETY

Mass media doesn’t just supply the facts & data, they also provide information on the ultimate meaning and significance of those events.

A

INTERPRETATION Function

38
Q

FUNCTIONS OF MASS MEDIA IN SOCIETY

Mass media are able to join together by interpersonal channels different elements of society that are not directly connected.

A

LINKAGE Function

39
Q

FUNCTIONS OF MASS MEDIA IN SOCIETY

Transmission of cultural heritage from one generation to the next.

Ex: national anthem, values in shows.

A

TRANSMISSION OF VALUES Function

40
Q

FUNCTIONS OF MASS MEDIA IN SOCIETY

  • Mass media provides relief from stress & boredom.
  • Series, songs, etc.
A

ENTERTAINMENT Function

41
Q

FUNCTIONS OF MASS MEDIA IN SOCIETY

AKA Socialization function

A

TRANSMISSION OF VALUES Function

42
Q

FUNCTIONS OF MASS MEDIA IN SOCIETY

Refers to the ways in which an individual comes to adopt. the behavior and values of a group.

A

TRANSMISSION OF VALUES Function

43
Q

FUNCTIONS OF MASS MEDIA IN SOCIETY

When the mass media is consciously aware of transferring values.

A

TRANSMISSION OF VALUES Function

44
Q

FUNCTIONS OF MASS MEDIA IN SOCIETY

  • Linked with people with the same idea/ opinions as you – hashtags.
  • Ex: Pantawid ng Pag-Ibig of ABS-CBN (Donation), when mass media links the product to consumers.
A

LINKAGE Function

45
Q

FUNCTIONS OF MASS MEDIA IN SOCIETY

  • Correlation of the parts
    Interpretation ng doctor (many kinds of doctor), economists, etc.
  • Ex: movie (many and different interpretations)
A

INTERPRETATION Function

46
Q

FUNCTIONS OF MASS MEDIA IN SOCIETY

TWO TYPES of SURVEILLANCE Function:
Mamamatay ka pag hindi mo to alam.

Instrumental Surveillance
Maganda kung alam o meron kang alam dito.

A

Warning and Beware Surveillance

47
Q

FUNCTIONS OF MASS MEDIA IN SOCIETY

-

A
  • Warning and Beware Surveillance
  • Instrumental Surveillance
48
Q

FUNCTIONS OF MASS MEDIA IN SOCIETY

TWO TYPES of SURVEILLANCE Function:
Maganda kung alam o meron kang alam dito.

A

Instrumental Surveillance

49
Q

HOW PEOPLE USE THE MEDIA (MICRO-scale)

When media is used to strengthen our contact with family, friends, and others in our society.

A

SOCIAL UTILITY

50
Q

HOW PEOPLE USE THE MEDIA (MICRO-scale)

____________ – news
When a person uses mass media to obtain information about something.

A

COGNITION

51
Q

Functions – __________-scale
HOW PEOPLE USE THE MEDIA – __________-scale

A

MACRO; MICRO

52
Q

HOW PEOPLE USE THE MEDIA (MICRO-scale)

__________ – entertainment
Stimulation – seeking relief from boredom.
Relaxation – escape from pressures.
Emotional release

A

DIVERSION

53
Q

HOW PEOPLE USE THE MEDIA: DIVERSION

__________ – seeking relief from boredom.
__________ – escape from pressures.
Emotional release

A

Stimulation; Relaxation

54
Q

HOW PEOPLE USE THE MEDIA (MICRO-scale)

When people use the mass media to create a barrier between themselves, and other people or other activities.

A

WITHDRAWAL

55
Q

HOW PEOPLE USE THE MEDIA (MICRO-scale)

Sometimes social currency “have you watched this already?”
“Let’s watch this movie together!”

A

SOCIAL UTILITY

56
Q

HOW PEOPLE USE THE MEDIA (MICRO-scale):

-
-

A
  • COGNITION
  • DIVERSION
  • SOCIAL UTILITY
  • WITHDRAWAL
57
Q

FUNCTIONS OF MASS MEDIA IN SOCIETY:
(5)

A
  • SURVEILLANCE Function
  • INTERPRETATION Function
  • LINKAGE Function
  • TRANSMISSION OF VALUES Function
  • ENTERTAINMENT Function

CA3283 (10 decks)

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