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CA3283 > Broadcast as Organization > Flashcards

Broadcast as Organization Flashcards

1
Q

Shoemaker & Reese (1991): identify 3 different kinds of factors influencing the performance of the media worker:

A

INDIVIDUAL MEDIA WORKER;
- Personal attitudes, values, & beliefs
- Social background and experience
- Professional orientations and practices

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2
Q

MAJOR DEPARTMENTS OF A BROADCAST STATION

Employment of personnel. Control of financial affairs.

A

MANAGERIAL

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3
Q

MAJOR DEPARTMENTS OF A BROADCAST STATION

Supervises work of “time” salesmen who sell programs and commercial announcements

A

SALES

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4
Q

MAJOR DEPARTMENTS OF A BROADCAST STATION

The Sales department of a broadcast station is under the direction of the ______________________.

A

sales manager.

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5
Q

MAJOR DEPARTMENTS OF A BROADCAST STATION

Selects, buys, and maintains all technical equipment.

A

ENGINEERING

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6
Q

MAJOR DEPARTMENTS OF A BROADCAST STATION

Operates the transmitter. Handles the control room activities.

A

ENGINEERING

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7
Q

MAJOR DEPARTMENTS OF A BROADCAST STATION

Maintenance of proper relations with the government.

A

MANAGERIAL

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8
Q

MAJOR DEPARTMENTS OF A BROADCAST STATION

Planning of programs, scriptwriting, acting, announcing, production, directing, sound effects, and music.

A

PROGRAMMING

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9
Q

MAJOR DEPARTMENTS OF A BROADCAST STATION

Provides programs
Program Acquisition

A

PROGRAMMING

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10
Q

MAJOR DEPARTMENTS OF A BROADCAST STATION

Local Production
News/ Public Affairs/ Sports

A

PROGRAMMING

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11
Q

MAJOR DEPARTMENTS OF A BROADCAST STATION

The Programming department of a broadcast station is headed by the ______________________.

A

Program Director

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12
Q

MAJOR DEPARTMENTS OF A BROADCAST STATION

Cameramen, audio men, light men.

A

ENGINEERING

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13
Q

MAJOR DEPARTMENTS OF A BROADCAST STATION

TRUE OR FALSE

Cameramen, audio men, light men, and others under the Engineering department do not need to have license to operate.

A

FALSE – They are required by law to have license to operate.

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14
Q

MAJOR DEPARTMENTS OF A BROADCAST STATION

The Engineering department is headed by the ___________________.

A

Chief Engineer

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15
Q

MAJOR DEPARTMENTS OF A BROADCAST STATION

Sets direction of the business. Determines general station policies

A

MANAGERIAL

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16
Q

BROADCASTING STATIONS BY BUSINESS CLASSIFICATION

Broadcast facilities are used for advertising purposes and exist primarily as a business enterprise whose success is measured by the amount of profit or for some other reasons.

A

COMMERCIAL BROADCAST STATION

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17
Q

2 DISTINCT ACTIVITIES OF THE BROADCAST STATION

Includes the work of artists, writers, directors, producers, and other creative people in the station.

A

Creative Origination

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18
Q

2 DISTINCT ACTIVITIES OF THE BROADCAST STATION

Involves the people and agencies who pay for the materials that are aired.

A

Sponsorship Origination

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19
Q

2 DISTINCT ACTIVITIES OF THE BROADCAST STATION

Basically they are in charge of what we see or hear in the broadcast.

A

Creative Origination

20
Q

BROADCASTING STATIONS BY BUSINESS CLASSIFICATION

They derive the nature of their broadcast activity for a reason other than the profit motive, like an advocacy - can be for education, religious, or government, etc.

A

NON-COMMERCIAL BROADCAST STATION

21
Q

BROADCASTING STATIONS BY BUSINESS CLASSIFICATION

They don’t need profit to produce content.

A

NON-COMMERCIAL BROADCAST STATION

22
Q

TYPES OF BROADCASTING STATIONS (TELEVISION - DTT/DTTB)

TELEVISION - DTT/DTTB stands for:

A

Digital Terrestrial Television/ Digital Terrestrial Television Broadcast

23
Q

TYPES OF BROADCASTING STATIONS

__________________ is the delivery of television content over IP networks.

A

Internet protocol TV (TELEVISION-IPTV)

24
Q

TYPES OF BROADCASTING STATIONS

Unlike downloaded media, _____ offers the ability to stream the source media continuously.

A

IPTV (TELEVISION-IPTV)

25
Q

TYPES OF BROADCASTING STATIONS

It is not limited to television streamed from the internet. It is also used for media delivery around corporate and private networks.

A

TELEVISION-IPTV

26
Q

TYPES OF BROADCASTING STATIONS (TELEVISION - DTT/DTTB)

NTC chose to follow ____________ ISDBT as standard for broadcasting in DTT in 2010.

A

Japan’s

27
Q

TYPES OF BROADCASTING STATIONS (TELEVISION - DTT/DTTB)

ABS-CBN is the first to launch __________ with the ABS-CBN TV Plus in 2015. GMA launches ________________ in 2020.

A

DTT ; Affordabox

28
Q

TYPES OF BROADCASTING STATIONS (TELEVISION - DTT/DTTB)

________________ are supposed to shutdown on 2023 and all broadcasts should be on __________.

A

Analog broadcasts; DTT

29
Q

TYPES OF BROADCASTING STATIONS

_________: It is the transmission of music, news, and other information by radio wave transmission from a single source broadcast stations to a multitude of listeners.

A

RADIO

30
Q

TYPES OF BROADCASTING STATIONS

RF signals are transmitted through coaxial cables, or recently, light pulses through fiber-optic cables
Subscription based

A

TELEVISION-CABLE

31
Q

TYPES OF BROADCASTING STATIONS

_____________________: Often abbreviated to CATV, originally it stood for _____________________________________.

A

TELEVISION-CABLE; Community Access Television or Community Antenna Television.

32
Q

2 standards for CATV:

A
  • Analog cable
  • Digital cable
33
Q

TYPES OF BROADCASTING STATIONS

Signals are transmitted by radio waves from the terrestrial (earth based) transmitter of a television station to a TV receiver having an antenna.
Begins at 54 megacycles.

A

TELEVISION - TERRESTRIAL

34
Q

TYPES OF BROADCASTING STATIONS

TV signals are line-of-sight - they do not bend around the earth as AM ground waves do.
The farther you are away from the station, the higher you have to have an antenna to receive a TV signal.

A

TELEVISION - TERRESTRIAL

35
Q

TYPES OF BROADCASTING STATIONS (Identify and Fill-in the blank)

FTA means ____________________. Aired either in NTSC or PALSECAM

A

TELEVISION - TERRESTRIAL; free to air

36
Q

Technical Classification of RADIOS:

Frequency modulated.

A

RADIO-FM;

37
Q

__________________ – electromagnetic signals sent through the “air”

A

Radio waves

38
Q

Technical Classification of RADIOS:

Amplitude modulation

A

RADIO-AM

39
Q

Technical Classification of RADIOS:

Located between 550 - 1600 kilocycles. Long range, ground wave.

A

RADIO-AM

40
Q

Technical Classification of RADIOS:

Has poor sound quality, but can transmit longer distances.

A

RADIO-AM

41
Q

Technical Classification of RADIOS:

(…) & TV are on a higher frequency in the RF (radio frequency) spectrum. On 88 to 108 MHz (megahertz or million of cycles per second).

A

(FM) RADIO-FM

42
Q

Technical Classification of RADIOS:

Stations must be 200 KHz apart. __________ are line-of-sight, and are virtually immune to any type of external interference.

A

RADIO-FM; FM signals

43
Q

Shoemaker and Reese identity the factors external to the media shaping media organizations, work, & what is produced:

A
  • Media’s sources of information
  • Revenue Sources
  • Technology
  • Political and Legal Environment
  • Perceptions of what the audience wants.
44
Q

3 LEVELS OF MEDIA ORGANIZATION & WORK

____________________ are complex entities whose goals, structures, and rhythms determine the production process.

A

ORGANIZATIONAL STRUCTURES AND ROUTINES;
Media organizations

45
Q

3 LEVELS OF MEDIA ORGANIZATION & WORK

Characterized by hierarchy, division of labor, and routinization of working operations through relatively standardized rules and procedures.

A

ORGANIZATIONAL STRUCTURES AND ROUTINES

CA3283 (10 decks)

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