Broadcast as Organization Flashcards
Shoemaker & Reese (1991): identify 3 different kinds of factors influencing the performance of the media worker:
INDIVIDUAL MEDIA WORKER;
- Personal attitudes, values, & beliefs
- Social background and experience
- Professional orientations and practices
MAJOR DEPARTMENTS OF A BROADCAST STATION
Employment of personnel. Control of financial affairs.
MANAGERIAL
MAJOR DEPARTMENTS OF A BROADCAST STATION
Supervises work of “time” salesmen who sell programs and commercial announcements
SALES
MAJOR DEPARTMENTS OF A BROADCAST STATION
The Sales department of a broadcast station is under the direction of the ______________________.
sales manager.
MAJOR DEPARTMENTS OF A BROADCAST STATION
Selects, buys, and maintains all technical equipment.
ENGINEERING
MAJOR DEPARTMENTS OF A BROADCAST STATION
Operates the transmitter. Handles the control room activities.
ENGINEERING
MAJOR DEPARTMENTS OF A BROADCAST STATION
Maintenance of proper relations with the government.
MANAGERIAL
MAJOR DEPARTMENTS OF A BROADCAST STATION
Planning of programs, scriptwriting, acting, announcing, production, directing, sound effects, and music.
PROGRAMMING
MAJOR DEPARTMENTS OF A BROADCAST STATION
Provides programs
Program Acquisition
PROGRAMMING
MAJOR DEPARTMENTS OF A BROADCAST STATION
Local Production
News/ Public Affairs/ Sports
PROGRAMMING
MAJOR DEPARTMENTS OF A BROADCAST STATION
The Programming department of a broadcast station is headed by the ______________________.
Program Director
MAJOR DEPARTMENTS OF A BROADCAST STATION
Cameramen, audio men, light men.
ENGINEERING
MAJOR DEPARTMENTS OF A BROADCAST STATION
TRUE OR FALSE
Cameramen, audio men, light men, and others under the Engineering department do not need to have license to operate.
FALSE – They are required by law to have license to operate.
MAJOR DEPARTMENTS OF A BROADCAST STATION
The Engineering department is headed by the ___________________.
Chief Engineer
MAJOR DEPARTMENTS OF A BROADCAST STATION
Sets direction of the business. Determines general station policies
MANAGERIAL
BROADCASTING STATIONS BY BUSINESS CLASSIFICATION
Broadcast facilities are used for advertising purposes and exist primarily as a business enterprise whose success is measured by the amount of profit or for some other reasons.
COMMERCIAL BROADCAST STATION
2 DISTINCT ACTIVITIES OF THE BROADCAST STATION
Includes the work of artists, writers, directors, producers, and other creative people in the station.
Creative Origination
2 DISTINCT ACTIVITIES OF THE BROADCAST STATION
Involves the people and agencies who pay for the materials that are aired.
Sponsorship Origination
2 DISTINCT ACTIVITIES OF THE BROADCAST STATION
Basically they are in charge of what we see or hear in the broadcast.
Creative Origination
BROADCASTING STATIONS BY BUSINESS CLASSIFICATION
They derive the nature of their broadcast activity for a reason other than the profit motive, like an advocacy - can be for education, religious, or government, etc.
NON-COMMERCIAL BROADCAST STATION
BROADCASTING STATIONS BY BUSINESS CLASSIFICATION
They don’t need profit to produce content.
NON-COMMERCIAL BROADCAST STATION
TYPES OF BROADCASTING STATIONS (TELEVISION - DTT/DTTB)
TELEVISION - DTT/DTTB stands for:
Digital Terrestrial Television/ Digital Terrestrial Television Broadcast
TYPES OF BROADCASTING STATIONS
__________________ is the delivery of television content over IP networks.
Internet protocol TV (TELEVISION-IPTV)
TYPES OF BROADCASTING STATIONS
Unlike downloaded media, _____ offers the ability to stream the source media continuously.
IPTV (TELEVISION-IPTV)
TYPES OF BROADCASTING STATIONS
It is not limited to television streamed from the internet. It is also used for media delivery around corporate and private networks.
TELEVISION-IPTV
TYPES OF BROADCASTING STATIONS (TELEVISION - DTT/DTTB)
NTC chose to follow ____________ ISDBT as standard for broadcasting in DTT in 2010.
Japan’s
TYPES OF BROADCASTING STATIONS (TELEVISION - DTT/DTTB)
ABS-CBN is the first to launch __________ with the ABS-CBN TV Plus in 2015. GMA launches ________________ in 2020.
DTT ; Affordabox
TYPES OF BROADCASTING STATIONS (TELEVISION - DTT/DTTB)
________________ are supposed to shutdown on 2023 and all broadcasts should be on __________.
Analog broadcasts; DTT
TYPES OF BROADCASTING STATIONS
_________: It is the transmission of music, news, and other information by radio wave transmission from a single source broadcast stations to a multitude of listeners.
RADIO
TYPES OF BROADCASTING STATIONS
RF signals are transmitted through coaxial cables, or recently, light pulses through fiber-optic cables
Subscription based
TELEVISION-CABLE
TYPES OF BROADCASTING STATIONS
_____________________: Often abbreviated to CATV, originally it stood for _____________________________________.
TELEVISION-CABLE; Community Access Television or Community Antenna Television.
2 standards for CATV:
- Analog cable
- Digital cable
TYPES OF BROADCASTING STATIONS
Signals are transmitted by radio waves from the terrestrial (earth based) transmitter of a television station to a TV receiver having an antenna.
Begins at 54 megacycles.
TELEVISION - TERRESTRIAL
TYPES OF BROADCASTING STATIONS
TV signals are line-of-sight - they do not bend around the earth as AM ground waves do.
The farther you are away from the station, the higher you have to have an antenna to receive a TV signal.
TELEVISION - TERRESTRIAL
TYPES OF BROADCASTING STATIONS (Identify and Fill-in the blank)
FTA means ____________________. Aired either in NTSC or PALSECAM
TELEVISION - TERRESTRIAL; free to air
Technical Classification of RADIOS:
Frequency modulated.
RADIO-FM;
__________________ – electromagnetic signals sent through the “air”
Radio waves
Technical Classification of RADIOS:
Amplitude modulation
RADIO-AM
Technical Classification of RADIOS:
Located between 550 - 1600 kilocycles. Long range, ground wave.
RADIO-AM
Technical Classification of RADIOS:
Has poor sound quality, but can transmit longer distances.
RADIO-AM
Technical Classification of RADIOS:
(…) & TV are on a higher frequency in the RF (radio frequency) spectrum. On 88 to 108 MHz (megahertz or million of cycles per second).
(FM) RADIO-FM
Technical Classification of RADIOS:
Stations must be 200 KHz apart. __________ are line-of-sight, and are virtually immune to any type of external interference.
RADIO-FM; FM signals
Shoemaker and Reese identity the factors external to the media shaping media organizations, work, & what is produced:
- Media’s sources of information
- Revenue Sources
- Technology
- Political and Legal Environment
- Perceptions of what the audience wants.
3 LEVELS OF MEDIA ORGANIZATION & WORK
____________________ are complex entities whose goals, structures, and rhythms determine the production process.
ORGANIZATIONAL STRUCTURES AND ROUTINES;
Media organizations
3 LEVELS OF MEDIA ORGANIZATION & WORK
Characterized by hierarchy, division of labor, and routinization of working operations through relatively standardized rules and procedures.
ORGANIZATIONAL STRUCTURES AND ROUTINES
