TPB Flashcards
What does TPB stand for?
Theory of planned behaviour
Who came up with TPB?
Ajzen (1988)
What does the TPB account for that the HBM and PMT do not?
social norms
What did Rutter (2002) find?
intention to attend cervical screening was predicted by attitudes, Percieved Behavioural Control and subjective norms
What are the three factors that affect intention and behaviour?
Attitude
Subjective Norm
Perceived Behavioural Control
What did Sutton (1998) find?
the factors of TPB account for 40-50% of the varience in intention and 19-38% of behaviour.
Explain Montanaro and Bryan (2013)
When looking at condom use, after studying 258 participants, TPB was found to account for 32.8% of risky sexual behaviour, compared to the HBM which accounted for 1.6%.
Social norms were a strong predictor of intentions and subsequently behaviour.