HBM

Question 1

What does HBM stand for?

Answer 1

Health Belief Model

Question 2

Who came up with the HBM?

Answer 2

Rosenstock (1966)

Question 3

What are the 4 demographics that affect action?

Answer 3

Perceived Severity
Percieved Susceptibility
Perceived Benefits
Berceived Barriers

Question 4

What was added to improve the HBM?

Answer 4

Health Motivation and Cues To Action

Question 5

What is Health Motivation?

Answer 5

Values, i.e. is it important to be healthy?

Question 6

Explain Moorman and Matulich (1993)

Answer 6

A survey was conducted of 404 participants using self report scales. Reports indicated that health motivation independently influenced consumers preventative health measures, supporting the model.

Question 7

What was a weakness of Moorman and Matulich (1993)?

Answer 7

Mixed results showed that parts of the HBM are not always predictors of behaviours and that the impacts on these behaviours changed depending on the type of behaviour.

Question 8

What are Cues to Action?

Answer 8

Reminders of some kind

Question 9

What are the two types of cues to action?

Answer 9

Internal- “I feel out of breath”

External- TV programme, poster Campaign, comment from a friend

Question 10

Explain Chou and Wister (2010)

Answer 10

879 adults aged 50+ were studied. They found that the odds of exercising almost doubled when people engaged in external cues to action.
Also found that knowledge about the illness and services often increased the odds of exercise and self care.

Question 11

Who came up with the extended health Belief model?

Answer 11

Rosenstock, 1974; Becker & Maiman, 1975; Becker et al, 1977

Question 12

What did Janz and Becker (1984) find?

Answer 12

reviewed 48 studies, and a high percentage showed a significant relationship between the components and various health outcomes 
Severity- 65
Susceptibility- 81
Benefits- 78
Barriers-89

Question 13

What did harrison (1992) find?

Answer 13

the components of the HBM only accounted for around 10% of the total varianc, but this was only when they were measured individually, not as a whole.

Question 14

What did abrahams (1996) find?

Answer 14

HBM not predictive once a measure of PRIOR condom use was added to the equation

Question 15

What did Abrahams (2002) Find?

Answer 15

threat perception is a weaker correlate than other factors not in the HBM, such as attitudes and social acceptability