Topic 3.4 Types of Diffusion Flashcards
1
Q
Diffusion
A
spreading of ideas from one place to another
2
Q
Relocation
(diffusion)
A
people move place to place and bring cultural traits with them
3
Q
Expansion
(diffusion)
A
ideas of practices that spread throughout a population
4
Q
Contagious Expanision
(diffusion –> expansion)
A
ideas move quickly without a regard to hierarchy
5
Q
Stimulus Expansion
(diffusion –> expansion)
A
a specific trait is rejected, but underlying trait is accepted
Examples: Regional variants of McDonald’s menu
6
Q
Hierarchical Expanision
(diffusion –> expansion)
A
ideas spread from someone important/famous