Topic 3.4 Types of Diffusion Flashcards

1
Q

Diffusion

A

spreading of ideas from one place to another

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2
Q

Relocation

(diffusion)

A

people move place to place and bring cultural traits with them

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3
Q

Expansion

(diffusion)

A

ideas of practices that spread throughout a population

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4
Q

Contagious Expanision

(diffusion –> expansion)

A

ideas move quickly without a regard to hierarchy

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5
Q

Stimulus Expansion

(diffusion –> expansion)

A

a specific trait is rejected, but underlying trait is accepted

Examples: Regional variants of McDonald’s menu

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6
Q

Hierarchical Expanision

(diffusion –> expansion)

A

ideas spread from someone important/famous

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