Topic 2 Marketing Influences part 2 Ethical Influences on Marketing

Question 1

What does ethical mean

Answer 1

using to moral principles

Question 2

list some unethical practices that businesses criticised off (5)

Answer 2

creating materialism 
using stereotypical roles and images
use of sex to sell products
product placement
invasion of privacy

Question 3

what are some

Unethical advertisement practices in marketing (3)

Answer 3

concealed facts
exaggerated claims
vague statements

Question 4

how is ‘good taste’ in advertising determine

Answer 4

it’s determined by social values and attitudes and is highly subjective

Question 5

what are demerit goods

Answer 5

goods that are essentially bad for us but are still advertised and sold

Question 6

what does it mean to be engaging in fair competition

Answer 6

business operate in competitive ways and compete for customer attention and sales, this means customers receive better products or lower prices.

Question 7

ways businesses engage in unfair competition illegally or unethically (3)

Answer 7

price fixing
collusion
exclusive dealing

Question 8

what is sugging

Answer 8

selling under the facade of a survey

Question 9

how does someone sugg

Answer 9

they ask a few questions and then try to sell you somethng

Question 10

is sugging illegal

Answer 10

no it is not

Question 11

is sugging unethical

Answer 11

it is unethical as it is a form of deception and invasion of privacy