Tone And Formality 8.2

Question 1

Formal English Style

Answer 1

•Sticks closely to prescriptive rules of punctuation, grammar, spelling.

• complex academic or technical language and

• avoidance of contractions and colloquial terms.

• strive for objectivity

Question 2

Informal Style

Answer 2

• closer to spoken English

• May incorporation colloquial La gauge, ellipses, non-standard gramatical forms, sentence fragments

• less technical favoring simpler vocabulary.

Question 3

Audience tone

Answer 3

Consider formal, informal, technical, objective, sensational, simpler, age and English level.

Question 4

Purpose tone

Answer 4

Most documents so one or a mix of the following:

• exposition (I.e., comprehensive explanation of an idea or theory)

• description

• persuasion

• narrative

Question 5

Adding emphasis

Answer 5

Common ways:

• italics

• bold

• underlining

• all caps

• consistent, check for over use

Question 6

Italics use emphasis

Answer 6

Are used in most formal contexts for emphasis but others as well.

• check ambiguity (foreign words)

Question 7

Bold use emphasis

Answer 7

It’s used for heading and subheading.

Also in less formal writing for emphasis. (Especially online marketing copy)

Question 8

Underlining use emphasis

Answer 8

Leftover from typewriter days.

Only use when italics and bold have already been used for other reasons and it can avoid ambiguity.

Question 9

All caps use emphasis

Answer 9

Looks like you’re yelling and angry.

Only use if that is what you’re conveying