Introduction To Style 8.1 Flashcards
Proofreading and style
Do not make changes to established style.
Ensure stylistic consistency.
Make notes to author rather than stylistic changes .
Editing and style
• ensure it’s suitable for intended audience.
• it can fulfill its purpose.
*notes rather than changes unless asked to
Style of Academic writing
• clear, formal, analytical
• objective in tone
• quite complex or technical in its use of vocabulary
• typically uses a university or publisher’s style guide
Style of Journalistic writing
• tone is specific to publication
• most publications have an in-house style sheet
• some use Associated Press Stylebook (AP Stylebook)
• usually begin La with a short summary of the story (I.e., the lead) then the rest to explain it in more depth.
Style and Business writing
• a dry, professional ton
• being impersonal or written from the point of view of business
• use of industry jargon or buzzwords
Style and Marketing copy
• typically less formal than business
• depends on the topic and intended audience
• should be simple enough to be read by as wide an audience as possible
Style and Narrative fiction
It depends heavily on the individual author and the intended audience
Style and Popular Non-Fiction
•although factual, typically simpler than academic and journalistic writing.
Style and Native English-speaking clients
Involves assessing their style against the purpose and audience.
Offer gentle feedback even when it reads fluently
Style with Dyslexic clients
Spelling and vocabulary
they may favor words they are confident spelling even if better one are suited for the context.
Suggestion changes and be gentle.
Style and ESL clients
Grammar and word choice issues.
Vocabulary and sentence structure to ensure consistency in style and in tone.
*be cautious on making too many changes though
Do you need a style guide to proofread
The length and complexity are key
What to do when a client has no style guide
• if it is a fairly simple document, you can focus on ensuring consistency and appropriate to the audience.
• if intended for publication, check online if the publisher has one (e.g., many journals have an Author Instructions or Submission Guidelines page)
• if appropriate, suggest an existing style guide (e.g., MLS or Chicago style for an academic document or AP style for business)
Academic Style Guides
• The Chicago Manual of Style (and Turabian style)
• The Publication Manual of the American Psychological Association (APA)
• The Modern Humanities Research Association Style Guide (MHRA)
• The Modern Language Association Handbook (MLA)
*cite sources / referencing style is very important
Regional Style Guides
• Fowler’s Modern English Usage (British English)
• The Elements of Style (American English)
• The Cambridge Guide to Australian English (Australian English)
