Tide audiences Flashcards
who is the target audience for tide?
white american and British women, 18-40, married with children, staying at home and who aspire to be able to have the perfect lifestyle - difficulty telling age as of images being illustrated, as of being timeless - targeted at white women - immigration only just started to happen within the 1950’s - mentions America within the advert - also appeal to any post-war allied countries
What would the beautifully illustrated women do?
beautifully illustrated - appeal to women that are aspiring to have a better life - evident by the full face of makeup - repeating the word “women” within the advert - use of the word “you” - direct adress- female specific words to target the audience
what is the inter-textual reference within this?
reference to Rosie the Riveter - helps to engage the post-war audiences - engages audiences as audiences from the 1940’s may have remembered the advert - brings in familiar audiences
what can be said about the women’s outfit?
costume and her hairstyles - the curls in her hair and the headscarf - popular and fashionable with the audiences within the time
what does the cartoon strip suggest?
clothes hanging on the cartoon strip - indicates that the target audience is further going to be women who are married with children - hanging men and children’s clothes on the washing line
what does the image of the washing machine further suggest?
1950’s there was this sudden boom for consumerism - rationing had ended - people had started to receive more disposable income - buying new tech they have never had before - featuring new and fashionable technologies - engaging audiences that want to be trendy - mainstream audiences
what written language do they use?
use of hyperbole and binary opposites (Tide vs all other wash day products) - audiences seeing that Tide may be classed as magical and great - “Miracle”, “Trust”, “Like no other” - encourages audiences preferred reading - stuart halls reception theory
what does the small stamp on the advert further suggest?
“guaranteed by good housekeeping” - good housekeeping is a magazine - endorsement by popular brands - appealed to audiences that want reliability and good quality
How might some of the women have reacted towards the advert?
some of the women that may have certain feminist ideas - may have reacted as an oppositional reading towards the advert - felt that the advert was sexist - read product in different ways according to gender,age,class etc
what audience theory might this link too?
Gerbner and the theory of “cultivation” - women might have been exposed to lot’s of adverts like this within the 1950’s - effects of representations within this advert may have “cultivated” over time - repeated use of media language throughout the advert might have been designed too “cultivate” the audience about Tide - repetition of being the cleanest wash and it is what women wants - effect of the advert may have also been “cultivated” over time if a audience has seen lot’s of Tide adverts - audiences may have been entertained by the advert by the bold images ans the cartoon strip and the fun wording
What social class could be suggested that this advert might be aiming out?
middle class - there is the quality of the advert that has been emphasised on the product and not the price - good income for the women not having to work - extra technology to be able to put this product into use
what letter audience would this have been given?
B,C1 - they are able to afford a washing machine - clothes being washed this is reflective of white collar working environments
Pyschographics?
main streamer, aspirer
