I daniel blake flashcards
Who had further directed this film?
Ken Loach - he works for sixteen films - they had partnered with a french company called Why not Productions - It was distrubuted by EONE productions and they did there marketing - They did not have enough funding for the film so they had to go to the BBC and the BFI
What does Ken Loach have the focus on?
Social realist films - he is an award winning social realist director - unique selling point film as of him being so on board why not productions had agreed to then work with sixteen films - they used him as a unique selling point on the posters
What is the economic context of I daniel blake?
They had got funding from the film which had an impact on there content and also there marketing materials - the BFI and the BBC usually fund things that are niche,educational, british, culturaly significant - this is further evident through the niche storylines, unknown characters and the regional areas of britain
what has the low budget of the film further suggested?
They could not have very extravegant sets or any famous actors - they had to use real streets, real job centres, real houses and no famous actors
What is the BBC?
they are a public service broardcaster - this means that they are then being funded through the TV license -there PSB remit is then further to be infomative,educational, entertaining, diverse and it must have new talent - reflect on the production as there was then further diverse individuals with the film, unknown actors and educational through the use of the benefit system in Britain, what it is like to be living in poverty and then having to claim benefits
What political view does Ken Loach have ?
Left wing - anti conservative - political views are then reflected within the film and it’s narrative but also in the marketing
What may some argue further about Ken Loach?
They may further argue that because he is on board the film may then be considered as being more mainstream as he has one awards so he is then well known - regional british films are considered as hard to sell as they are niche so it is hard to then sell them to a global audience as they may not understand the accents from Newcastle and they may only be familiar with Surrey and London - this may then explain why the film had a limited distribution in certain countries like France and only shown once in America
What award did they mention on the film posters?
The palm D or award further engaging the audiences who then may be looking for a culturly significant film - this may be also targeting a french audience
What marketing technique did they make the use of?
The guriella marketing as it has a low budget - they had projecting the film quotes onto the houses of parliement - targeting not only british but also then a global audience - this also then makes the political message of the film clear of it then being left wing
What had eone further then be advertising for?
for a regional marketing officer - they were marketing the film by then contacting regional people like office, schools - they may be putting flyers up in places - they drum up the publicity of a film in low budget ways within the local community - they are targeting a regional and british audience and people who are left wing - nothern people are more likely to be left wing due to the politics within the 80’s
What political view does Ken Loach have?
he is left wing so he is then further anti conservative- the directors political views is then further reflected through the marketing and the narrative being anti conservative
Why might some argue that the film is mainstream?
Ken Loach is on board and he has then further won alot of awards and is more well known than if it was then an unknown social realist director
Why are the regional british films considered as being hard to sell?
more niche so then harder to then be selling to a more global audience - individuals may only find the film familar if the film is then set in Surrey or London - they may also find it more difficult to sell due to the individuals having Newcastle accents
Why might this then end up explaining why there was a limited distribution within some countries?
Due to the niche nature of this particular film - france was quite successful but there was then only one showing within America
What kind of marketing did they then further use?
They had more traditional types - like trailers and posters - older audience considered as being 45 and over as they may be more used to the traditional way of marketing - this may further reflect the daily mirror
What had happened with the daily mirror?
They had made the use of disruptive display marketing - several articles had been put inside the daily mirror like it was then I daniel blake writing - this had then created enigma for the audience - may have used the mirror as it then takes a left wing stance and may engage the older audiences
What other marketing technique did they then further end up making the use of?
Guriella marketing techniques - this may then further be evident through them projecting the quotes onto the houses of parliment - targeting not only british audiences but then also global audiences - makes the political message of the film clear as it then further has a left wing appeal
What had Eone be further advertising for?
A regional marketing officer and they had wanted several of them within newcastle - they were marketing the film by being in contact with regional people like schools - talking about the film - they would drum up the publicity of the film and use it within the local commuties - targeting left wing due to nothern people more likely to be it due to political issues within the 80’s
Where had the premiere of this film then further taken place?
Taken place within newcastle rather than in London - this then reflects the films alternative nature - they have invited Jeremy Corbhan and he had then written an article to be within the daily mirror - targeting the left wing and the anti conservative audiences and gaining more publicity
What technolgies within the film did they make the use of?
Little technology - they had made no use of CGI within the film - due to the genre and there low budget
What had further made the regulation of the film more difficult?
it had then further been distributed on DVD after it had been in cinema and then was also available as a digital download - engaging the younger audiences but making individuals then be able to avoid the age checks - apply livingstone and lunts theory here
What is the theory of Livingstone and Lunt?
they think that regulation is hard - to do with protecting the audience from harm - regulators have to balance protecting the people and then offering them a choice - “the underlying struggle in the recent regulation policy between the need to further interest citizens and the need to further interest the consumers” - technology has then made this harder so they can then ignore these certificates - the vast nature of the internet then makes it harder to control - powerful companies has made regulation difficult - “With the rise of convergent media technologies” have placed traditional ways of regulating at risk
What is an independent film?
low budget, unknown characters, regional setting areas, low production - this is further evident through not knowing who plays daniel blake - making the use of little tech and no CGI due to the low budget - they have made the use of real life settings like real houses and the real job centres - evidence also for it being the social realism genre
What is a social realist genre?
they often are potraying what it is really like, they often explore the wider social issues which potray different ideologies through the creation of emotional personal stories
How successfull is I daniel blake?
It had made 8 million in the box office, Pam D Or award won and the BAFTA for an outstanding british film, nominated for then 5 BAFTA awards
The social and the political context for the film?
- the conservative part being in power - this is reflected in the film through the narrative then further critizing the goverment - 2016 the policy than further was that if you are on the allowance and you reject a job you are sanctioned - risk of becoming homeless 1 in 5 that are sanctioned have a risk of then being homeless
- welfare system - the job seekers is very difficult for people who may then be lacking the knowledge of technology - he goes to the cente and tries to use the computer and runs the mouse up the screen - worker’s will not then help
poverty - Katie is stealing the supplies like sanitary towels and things that are then like deodrant - she eats beans out of the can when she is at the foodbank. 2016 there were further 1109309 people who were then provided with emergency food supplies
What is the hesmondlhagh theory?
- they think you need to minimize the risk and then maximise the profit to be successfull - vertical or horizontally intergrated - repeating the same thing again as they know there product will then be making more money
- work across a variety different of platforms and technologies, for example streaming it on disney+ - “the largest companies or conglomerates operate across a number of different cultural industries”
- ## focusing on the popular formats and stars
what is horizontal intergration?
when a company buys out or takes over another company that does the same thing as them or the same part of the production proccess
what is vertical intergration?
When a company buys out or is taking over another company that does a different part of the production proccess to them, a production company then buying a company that is in charge of distrubtribution
How do the I daniel blake film posters then target a global audience?
- they change the poster so they can target a region - an example of this would be then to target the french audience they are then focusing on the Palm D or award - another example of this would be they change the focus on the character within each of the posters - british poster they are making use of the reviews that are from the Independent and also the Times as of being well trusted - Ken Loach i9s also more bold
What platforms had I daniel blake then further been distributed on?
disney, on amazon, DVD
what rating had I daniel Blake then had officially received?
an age rating of then being a 15 film - but they had wanted it to then be a 12 - not agreed to the use of the strong language - it had received this rating because there was references to prostitution, drug references and also criminality
Who regulates film within America?
MPAA - In britain it is further BBFC
How are film further regulated?
The BBFC and the film company are watching the film and they are working together to see if the particular descriptors meet the film and they will decide together what age rating the film will then further want to get
