key theories that I need to know and understand

Question 1

van zoonen feminist theory?

Answer 1

• idea of gender through discourse = communication from the media - beliefs that we get ideas of gender from the media. for example: watching films women seen as damsel in distress believe females are weaker and more vulnerable - for example tide: ideas of being feminine - they were going to be obsessed with cleaning and domestic

Question 2

van zoonen second part to her theory?

Answer 2

beliefs that our ideas of gender change depending on the historical and social context. for example within tide it is uncommon for the time period within the 1950’s to sexualise women or another example ideas of masculinity in 1950’s may be different to now, ideas of what it is like to be feminine may be different in another culture

Question 3

Van zoonen third part to theory?

Answer 3

women are objectified within the media believes this is because we live in a patriarchal culture- for example: helpless damsel in distress in the poster - body is in a tight dress - dominated by men make the media products - why they are objectified

Question 4

van zoonen 4 part of theory?

Answer 4

women are often represented as being “domestic” and emotional and nurturistic - can be seen within tide as she is doing all the housework - believes that men are more represented as individual, suited to business and politics

Question 5

Van zoonen part 5 theory?

Answer 5

men’s bodies are represented as “spectacle” - seen as they have worked hard to achieve there body - like the rock - women are objectified