super.human. advert

Question 1

what is the second note of this?

Answer 1

the black women is further standing in the centre, adds to the feeling of her being seen as important and powerful

Question 2

What do we see in the first part of the advert?

Answer 2

smoke,low key lighting and dramatic non digetic music, further creating drama and excitment

Question 3

what is the third thing we may realise about this advert?

Answer 3

there is a montage of audio commentary, futher adding to the tension and the realism as though it is a real compitition and it is going to therefore end up being judged

Question 4

what is the fourth thing we notice about the advert?

Answer 4

tracking shot which is further going into her face, exagerated sound of breathing - making it seem like an important event and that it is going to be high pressure

Question 5

what is number 5 that we may notice about this advert?

Answer 5

she has a very cool,calm, demanour face - further signifying that she is prepared and that she is ready

Question 6

what is number 6 that we notice about this advert?

Answer 6

the gun shot transitions into the radio alarm - further helping us to contrast the dream sequence with reality - adding to the sense of realism

Question 7

what is number 7 that we notice about this advert?

Answer 7

there is a use of the silk hair cap - help to further engage black audiences who often are not shown natraul black hair being reperesented within the media - further be relatable for alot of black women

Question 8

what is number 7 to note about the advert?

Answer 8

we see a female,male and someone in a wheelchair in the advert - a range of disabilities,ethnicities and genders that are reperesented on screen adding to this sense of diversity - further bring in a wider fandom as of them being seen as being more relatable

Question 9

what is number 7 to note about in this advert?

Answer 9

disabilites are often undereperesented in the media so the inclusion of people with disabilities may help to further engage audiences that deal with disabilities themselves

Question 10

what is number 8 we could say about this advert?

Answer 10

some audiences had felt that this advert only showed a narrow range of disabilities and wanted more diversity

Question 11

what is number 9 we could note about this advert?

Answer 11

the montage of the joints further being taped, pushed, strapped into prosthetics - hyperbolic sounds of the strain and the pain emphasising the preparation they have to go through everyday - emphasising how heroeic and brave they are - emphasising the pain involved - further suggesting a real battle, struggle and physical determination feels quite real rather than being glamorous

Question 12

what is number 10 we could not from this video?

Answer 12

low angle shot and close up shots of Ellie Simmonds - this further makes her seem more powerful and dominant - idealises her and makes you want to be like her - further could link to gauntlett

Question 13

What is number 11 we got from this advert?

Answer 13

jump cuts and there are montages of the different races (costume changes) - emphasising the fact of how many races she has won - making her seem like the hero and that others should look up to her which further idealises her - the shot of all of the medals is further helping to emphasise her success

Question 14

what is number 12 that we can note about this advert?

Answer 14

the shots of the sports people that are training is cross cut with the archive style footage of soldiers marching and the army training - comparing the athletes to soldiers

Question 15

what is the number 13 we can note down from this advert?

Answer 15

graphic match cut - collision of the wheelchair wheels and the moon - emphasising the athletes strength and also there power

Question 16

what is the number 14 we can note down about this advert?

Answer 16

shot reverse shot - between the cyclist and the phone showing his daughter - connotes how hard it is trying to have to juggle both parenting and also the training

Question 17

what is number 14 we can note down from this advert?

Answer 17

sad reactions and physical seperations of parents from there kids - emphasises the sacrifices they have to make in order to be the best - could focus on the reperesentation of masculinity as them being absent from there child’s life and going off to try and then succeed - some may see it as reperesenting the men as wanting to be emotionally involved being prevented by external pressures

Question 18

what is number 15 we can note down?

Answer 18

further use of the jump cuts of the man in the headphones working out suggesting the amount of days the athletes have to train on

Question 19

what is the number 16 we can note down?

Answer 19

juxtaposition/graphic match cut - of the bikes wheels and the hamster wheel suggests the repitition of the training

Question 20

what is number 17 that we could note down?

Answer 20

close up of the sick bucket - add to the sense of comedy, suggesting that they have to be training untill they are ill

Question 21

what is number 18 that we could note down?

Answer 21

the cuts between the screams during training and the screams that are during the childbirth - suggesting the amount of pain that the training can cause - comparison that training for the olympics is as bad as child birth - dealing with normal everyday events - further normalising them and making it seem more relatable

Question 22

What is number 18 that we can note down?

Answer 22

There are sparks that are coming off from the bike and there is a slow motion shot of the man and he is flying through the air adds drama and risk/danger

Question 23

what is number 19 that we can note down?

Answer 23

close up shots of things like blisters and bruises being popped being popped play on the popularity of “gross videos” - further emphasises the risks and dangers within sports, and problems that can often be suffered with by athletes

Question 24

what is number 19 that we can note down?

Answer 24

women in the wheelchair trying to get into the cafe and the step prevents her from getting in - narrative include non sport related issues - educating the audiences further and then trying to encourage some change

Question 25

what is number 20 we can note down?

Answer 25

black women chasing to get the second place - the surreal imagery could further suggest that the pressure and desire to succeed is driving them even when they might be asleep

Question 26

what is number 21 that we can note down?

Answer 26

another image of Ellie Simmons she is being weighed down by her medal - nightmarish imagery further emphaises these fears that athletes may have and the pressure they are under as well as the struggles that they may face

Question 27

what is number 22 that we could note down?

Answer 27

references to the medical illness like crohns disease - shots of the doctors and also shots of the medication - further emphasising the long term health issues that many people with disabilities might have to deal with

Question 28

What is number 23 that I can note down?

Answer 28

shot of Boris Johnson - long shot - further relatable to many of the audiences, includes those who were affected by the context of covid like lockdowns - the manipulated shot and also the audio of Boris Johnson - “you might aswell quit” - anti establishment and there alternative political perspectives - suggesting that the goverment may not always be completley supportive with those who may have disabilities

Question 29

what is number 24 that I can note down?

Answer 29

extreme long shot of the thousands of the balls falling - adds to the sense of overwhelming pressure and stress

Question 30

what is the number 25 that can be noted in this advert?

Answer 30

split screen montage of shots of potential injuries and internal damage that some of the athletes might suffer from as a result of there sports

Question 31

what is number 26 that could be noted within this advert?

Answer 31

“To be a paralympian, there has got to be something wrong with you” - plays on the negative stereotype that being disabled is somehow wrong - you must be insane to put all this stress and pain onto you to be a paralympian

Question 32

What is number 27 that could be further then noted down?

Answer 32

images of the cheering crowds - adds to the further sense of success - these reperesentations may end up changing peoples perspectives of disabled people and may educate them - they may also act as potential role models to them - aspire to further be like them - educating people on the struggles that many disabled people may have to go through day to day

Question 33

what is number 28 that could be noted down about this advert?

Answer 33

music had come from the musical called bugsy malone - music “you wanna be a boxer” - targeting further a wider fandom as of adults may be further familar with this particular song

Question 34

last things to not about this advert?

Answer 34

there is a toyota logo at the end - synergy - reflects the expensive nature of filming these sports and get extra sponsorship from this

Question 35

what have other adverts further focused on disabled people being reperesented as?

Answer 35

being heroic and not normal - now they have changed it too super.human which is focusing on showing the human side of the athletes and there success

Question 36

last part?

Answer 36

smashing at the end of the word “super” suggests the move away of reperesenting disabled people as “other” and moving towards reperesenting them as being human - PSB remit - might have an effect on how they further reperesent the product