black panther flashcards

Question 1

Who had black panther further been made by?

Answer 1

marvel studios - this is the 17th film within the superhero films - this is a subsidary of walt disney - one of the largest subsidaries in the world - marvel is vertically intergrated so it can distribute and produce products

Question 2

What does it mean if you have Disney to then be distributing your film?

Answer 2

This means that they had further had a large budget and resources to then create a detailed marketing campaign - as it is a global conglomerate it is easy to then distribute the film globally

Question 3

What type of marketing campaign does disney then further have?

Answer 3

A 360 degree marketing camapaign - confronted with the film everywhere you are turning - this then ensures that all of the audiences then familiarise themselves with there film - this would then lead to more profit and more awareness of the film

Question 4

What did disney further do with Hasbro?

Answer 4

disney were producing synergetic products to be creating toys/action figures for the film - this will then bring in wider audiences like young children and families to the film - may appeal to the superfans who may then also be interested in collectables - this could then also promote further disscussions of the film as if someone would then see the merchandise

Question 5

What did disney do with Lexus?

Answer 5

Disney had further partnered with Lexus, they had released two limited edition Black panther themed cars - this was then further targeting an adult male audience and people who may then be interested in technology

Question 6

Who further had been asked to then produce the soundtrack for the film?

Answer 6

Kendrick Lamar - this may then be targeting his pre sold audiences and also young black males

Question 7

What did disney produce several of?

Answer 7

Produced trailers for the film - they released these on telivision, cinemas and also then online - showing the most exciting parts of the film, teasing the audience for the narrative - they made it clear that the black panther was part of the marvel universe to make sure they then gained those presold fans of marvel

Question 8

Where did there further stream one of there black panther trailers?

Answer 8

the trailer had then further been broardcasted on the ad break of the superbowl - one of the most expensive slots within the world - gaining an immense amount of publicity targeting those global mass audiences - showing your film is high cost and high quality

Question 9

When had the film then further been released?

Answer 9

In black history month - the release had been marketed as a “cultural event” to then further celelbrate black culture

Question 10

What campaign had further been going on for black panther ?

Answer 10

members of the public had created the crowd funded “black panther challenge” to further then buy tickets so that the young people are then able to see the film - the sites were then shared on social media and they acted as unofficial marketing then for the film

Question 11

What did they further do with New york fashion week?

Answer 11

They had created “welcome to Wakanda” a fashion catwalk show, this was then displaying the costumes that had further then been inspired by the film - good way of then targeting the female audiences - good way of gaining global publicity

Question 12

Why was Youtube used as a successfull marketing technique?

Answer 12

individuals were then able to comment, like, share on the trailer - allowing to go to more of a wider audience and encouraging them to further discuss - first 24 hours maybe 19 million times - good for advertising at a very low cost

Question 13

What did they also make the use of twitter for?

Answer 13

in order to then try to market the film by using the hashtage, posts, teasers - most tweeted film within 2018 - it had also become the most tweeted about film in the year of 2020 - allowing them to further appeal to more of a wider audiences as you are then encouraging them to then further disccuss

Question 14

What livestream had the film had done?

Answer 14

They had further done a livestream Q and A on twitter with the cast and the crew - this had then been used to create the anticipation for this film and encouraging the fans to then want to further get involved - this also gives audiences a sense of personal identity to the cast as they are able to see them as being more human making them then gain more brand loyalty

Question 15

What did the cast then further do with the chat shows?

Answer 15

They had further gone on to lot’s of talk shows and TV show which may then further appeal to an older audience - they may then be further more tuned into the more traditional types of the media

Question 16

Where did the actors then also further appear at?

Answer 16

They had then appeared at Comicon - this is then further a globally recognised event for fans of big franchises like games and films - great way of then targeting these superfans of black panther as they may then spread the word of the film - they also did a Q and A there which further gives the audience the sense of perosnal identity developing more loyalty for the brand

Question 17

What did they then further create on snapchat?

Answer 17

They had a filter further targeting that younger audience

Question 18

What further had happened when disney had then bought marvel?

Answer 18

they had obtained lot’s of the creative control over the film - they left the creative descions to marvel

Question 19

What had marvel further started off as?

Answer 19

A comic company that had been further creating things like comics and graphic novels - they are a diversified company because they work in lot’s of diffenent areas of across the media

Question 20

What does it mean by marvel being a company which is then diversified?

Answer 20

They have a pre sold fanbase for there products - people who may then further like there other media texts - they will then be going to see whatever they will then release next

Question 21

What can marvel further sell the rights for?

Answer 21

Some of there characters to then be able to raise more money for the production work - they chose to the retain the rights for black panther because they knew that they had then wanted to make a film about him

Question 22

How can black panther then further link to the theory of curran and seaton?

Answer 22

Some people may then further argue that because marvel may then make superhero films over and over again that - “media concentration then inhibits the creativity” -this could then also link to the other theory as “minimise and maximising the risk through the use of both horizontal and vertical intergration” - they keep repeating the idea of superhero films to then be maximising these profits

Question 23

The reason why this film may then be particulaly seen as then being a low risk?

Answer 23

existing franchise, pre sold audiences, global conglomerate, polpular genre, famous actors, detailed marketing campaign, most of a black cast

Question 24

What are the more risky elements that this film may then further have?

Answer 24

less known character, costs more money to then make - they could have then taken these risks to then try to appeal to more of a modern audience

Question 25

Why might have marvel and disney then have chosen to be making this film?

Answer 25

they might have further done this in order to cash in on the current social and political context of people then wanting more of diversity within the media

Question 26

What have films with the lead roles being black acotes typically been?

Answer 26

the film would have usually then been based more around crime and poverty - social realist style films - offers a variety of roles to people who are then black actors - argue that they are going against curran and seaton as they are not “inhibiting or limiting the creativity” - to have them playing superheros and leaders - the diverse and positive reperesentations within the film makes the film then stand out - makes it more appealing to audiences

Question 27

What has been limited in roles for films?

Answer 27

female roles - damsel in distress roles oftne given those roles as they are being seen as weaker - this could then further reflect the social and cultural desires of people wanting more stronger female characters within the films - more appealing for a female audience

Question 28

Why had this film come out in black history month?

Answer 28

As it had come out in a time that had further then tackled alot of social and culutural issues appealing to more ethnic minorities as they had thought more people had then further been recognising them as then being actors - disney have been trying to change disney’s reputation for the ways they have reperesented ethnic minorities poorly within the past

Question 29

What certificate had black panther then further been given in the cinemas?

Answer 29

12A certificate - you can see it on your own if you are 12 and over - you can see it if you are under 12 if with adult - some people were not happy with how much violence was present in the film for having that certificate - BBFC have argued that because of it being a movie about superheroes you can expect that level of violence - some may also argue that the film is further fantasy based - the violence is not being glorified - told is disaproved of - trying to protect themself - linking to the livingstone and lunt theory as there is a struggle to balance the protection of harm and people having choice whether to see the film - difficult regulation as they were trying to distribute this film globally as each of the countries contain different descriptors - so they may have to make less violence in some countries

Question 30

What might the film being shown in different countries then also end up having an effect on?

Answer 30

The marketing materials - changing up the characters on the posters - appealing a range of different audiences - - showing lot’s of the fight scenes but not alot of further graphics - may be focusing on the marvel and disney logos to then focus on that particular type of presold audiences - poster that was made to market the film that was then within China - some may say it reflects the atitudes towards race - covered there faces with the masks - an example of the company then self censoring there materials to appeal to certain audiences

Question 31

How are films then further regulated?

Answer 31

The film is watched they work with the company to get the age rating they may want and then might make adjustments to try and achieve this

Question 32

Why does black panther further get a 12A certificate?

Answer 32

women wear dresses that are showing clevage, they wear suits that show the nipple shape, characters slashed with spears and swords, there are wounds but there are not close up in the camera, uses of the word shit, character gives the middle finger

Question 33

Why had it been further given the rating of a 13 by the MPAA?

Answer 33

prolongued sequence of action violence and there was a brief nude gesture

Question 34

What is horizontal intergration?

Answer 34

Companies that are owning all or most of the chain of production, for example owning all companies that make films

Question 35

What is vertical intergration?

Answer 35

where a conglomerate is then made up of all different companies that sell and produce different products, an example of this would then further be owning the odeon so people can seed the film