black panther flashcards
Who had black panther further been made by?
marvel studios - this is the 17th film within the superhero films - this is a subsidary of walt disney - one of the largest subsidaries in the world - marvel is vertically intergrated so it can distribute and produce products
What does it mean if you have Disney to then be distributing your film?
This means that they had further had a large budget and resources to then create a detailed marketing campaign - as it is a global conglomerate it is easy to then distribute the film globally
What type of marketing campaign does disney then further have?
A 360 degree marketing camapaign - confronted with the film everywhere you are turning - this then ensures that all of the audiences then familiarise themselves with there film - this would then lead to more profit and more awareness of the film
What did disney further do with Hasbro?
disney were producing synergetic products to be creating toys/action figures for the film - this will then bring in wider audiences like young children and families to the film - may appeal to the superfans who may then also be interested in collectables - this could then also promote further disscussions of the film as if someone would then see the merchandise
What did disney do with Lexus?
Disney had further partnered with Lexus, they had released two limited edition Black panther themed cars - this was then further targeting an adult male audience and people who may then be interested in technology
Who further had been asked to then produce the soundtrack for the film?
Kendrick Lamar - this may then be targeting his pre sold audiences and also young black males
What did disney produce several of?
Produced trailers for the film - they released these on telivision, cinemas and also then online - showing the most exciting parts of the film, teasing the audience for the narrative - they made it clear that the black panther was part of the marvel universe to make sure they then gained those presold fans of marvel
Where did there further stream one of there black panther trailers?
the trailer had then further been broardcasted on the ad break of the superbowl - one of the most expensive slots within the world - gaining an immense amount of publicity targeting those global mass audiences - showing your film is high cost and high quality
When had the film then further been released?
In black history month - the release had been marketed as a “cultural event” to then further celelbrate black culture
What campaign had further been going on for black panther ?
members of the public had created the crowd funded “black panther challenge” to further then buy tickets so that the young people are then able to see the film - the sites were then shared on social media and they acted as unofficial marketing then for the film
What did they further do with New york fashion week?
They had created “welcome to Wakanda” a fashion catwalk show, this was then displaying the costumes that had further then been inspired by the film - good way of then targeting the female audiences - good way of gaining global publicity
Why was Youtube used as a successfull marketing technique?
individuals were then able to comment, like, share on the trailer - allowing to go to more of a wider audience and encouraging them to further discuss - first 24 hours maybe 19 million times - good for advertising at a very low cost
What did they also make the use of twitter for?
in order to then try to market the film by using the hashtage, posts, teasers - most tweeted film within 2018 - it had also become the most tweeted about film in the year of 2020 - allowing them to further appeal to more of a wider audiences as you are then encouraging them to then further disccuss
What livestream had the film had done?
They had further done a livestream Q and A on twitter with the cast and the crew - this had then been used to create the anticipation for this film and encouraging the fans to then want to further get involved - this also gives audiences a sense of personal identity to the cast as they are able to see them as being more human making them then gain more brand loyalty
What did the cast then further do with the chat shows?
They had further gone on to lot’s of talk shows and TV show which may then further appeal to an older audience - they may then be further more tuned into the more traditional types of the media
Where did the actors then also further appear at?
They had then appeared at Comicon - this is then further a globally recognised event for fans of big franchises like games and films - great way of then targeting these superfans of black panther as they may then spread the word of the film - they also did a Q and A there which further gives the audience the sense of perosnal identity developing more loyalty for the brand
What did they then further create on snapchat?
They had a filter further targeting that younger audience
What further had happened when disney had then bought marvel?
they had obtained lot’s of the creative control over the film - they left the creative descions to marvel
What had marvel further started off as?
A comic company that had been further creating things like comics and graphic novels - they are a diversified company because they work in lot’s of diffenent areas of across the media
What does it mean by marvel being a company which is then diversified?
They have a pre sold fanbase for there products - people who may then further like there other media texts - they will then be going to see whatever they will then release next
What can marvel further sell the rights for?
Some of there characters to then be able to raise more money for the production work - they chose to the retain the rights for black panther because they knew that they had then wanted to make a film about him
How can black panther then further link to the theory of curran and seaton?
Some people may then further argue that because marvel may then make superhero films over and over again that - “media concentration then inhibits the creativity” -this could then also link to the other theory as “minimise and maximising the risk through the use of both horizontal and vertical intergration” - they keep repeating the idea of superhero films to then be maximising these profits
The reason why this film may then be particulaly seen as then being a low risk?
existing franchise, pre sold audiences, global conglomerate, polpular genre, famous actors, detailed marketing campaign, most of a black cast
What are the more risky elements that this film may then further have?
less known character, costs more money to then make - they could have then taken these risks to then try to appeal to more of a modern audience
Why might have marvel and disney then have chosen to be making this film?
they might have further done this in order to cash in on the current social and political context of people then wanting more of diversity within the media
What have films with the lead roles being black acotes typically been?
the film would have usually then been based more around crime and poverty - social realist style films - offers a variety of roles to people who are then black actors - argue that they are going against curran and seaton as they are not “inhibiting or limiting the creativity” - to have them playing superheros and leaders - the diverse and positive reperesentations within the film makes the film then stand out - makes it more appealing to audiences
What has been limited in roles for films?
female roles - damsel in distress roles oftne given those roles as they are being seen as weaker - this could then further reflect the social and cultural desires of people wanting more stronger female characters within the films - more appealing for a female audience
Why had this film come out in black history month?
As it had come out in a time that had further then tackled alot of social and culutural issues appealing to more ethnic minorities as they had thought more people had then further been recognising them as then being actors - disney have been trying to change disney’s reputation for the ways they have reperesented ethnic minorities poorly within the past
What certificate had black panther then further been given in the cinemas?
12A certificate - you can see it on your own if you are 12 and over - you can see it if you are under 12 if with adult - some people were not happy with how much violence was present in the film for having that certificate - BBFC have argued that because of it being a movie about superheroes you can expect that level of violence - some may also argue that the film is further fantasy based - the violence is not being glorified - told is disaproved of - trying to protect themself - linking to the livingstone and lunt theory as there is a struggle to balance the protection of harm and people having choice whether to see the film - difficult regulation as they were trying to distribute this film globally as each of the countries contain different descriptors - so they may have to make less violence in some countries
What might the film being shown in different countries then also end up having an effect on?
The marketing materials - changing up the characters on the posters - appealing a range of different audiences - - showing lot’s of the fight scenes but not alot of further graphics - may be focusing on the marvel and disney logos to then focus on that particular type of presold audiences - poster that was made to market the film that was then within China - some may say it reflects the atitudes towards race - covered there faces with the masks - an example of the company then self censoring there materials to appeal to certain audiences
How are films then further regulated?
The film is watched they work with the company to get the age rating they may want and then might make adjustments to try and achieve this
Why does black panther further get a 12A certificate?
women wear dresses that are showing clevage, they wear suits that show the nipple shape, characters slashed with spears and swords, there are wounds but there are not close up in the camera, uses of the word shit, character gives the middle finger
Why had it been further given the rating of a 13 by the MPAA?
prolongued sequence of action violence and there was a brief nude gesture
What is horizontal intergration?
Companies that are owning all or most of the chain of production, for example owning all companies that make films
What is vertical intergration?
where a conglomerate is then made up of all different companies that sell and produce different products, an example of this would then further be owning the odeon so people can seed the film
Who had further directed black panther?
Ryan Coogler
who had black panther been produced by?
marvel studios
Who had it then been distributed by?
disney
How successfull had black panther further been?
it had won 3 oscars, highest grossing film by a black director, made 1.347 in box office
What was the film’s budget?
200 million
What was the film’s marketing budget?
150 million
What is further the benefit of being produced by marvel?
They have a high budget so the quality of the production is then able to be better - there is also an estabilished fanbase
What is the disadvantages of this?
There is a limit of creativity as they usually only make there films about superheroes - so if the film is then not good enough there will then be alot of critism that is being made around this
What is a benefit of then being distributed by disney?
They have a high marketing budget - loads of connections as of having a theme park and streaming services
They target younger audiences so then they may get the older audiences interested - there may be older audiences who have enjoyed marvel films for a long time so may then want to get there younger children into it to
What is the meaning of “above the line” marketing”?
this is targeting more of a wider and general audience
What is further the meaning of “below the line” marketing”?
This is targeting further more niche audience types
The advantages of “above the line” marketing?
The product will then be able to become more mainstream
The disadvantages of using “above the line” marketing?
They are real expensive and then not being considered as then being creative
The advantages of then using “below the line” marketing?
They may then feel more connected, it may be then seen as being more interactive, you are able to then target the right audience
The disadvantages of using “below the line”?
not waisting much money, this may not then be accessable so they are not then able to gain a new audience
What does it mean by a promotional partner?
alliance between the manafacturers of a product and another company for promotion purposes
What does it mean by a licensing deal?
An agreement between you as the IP owner and another party which is common in toy and film companies
Why was ruth carter then considered as being the main costume designer?
She has over 30 years of movie experience, she has done two oscar nominations and done other partnerships like with Malcon x
How is the teaser trailer by hasbro considered as being an effective marketing method?
they are targeting younger audiences who might then be around (7-12) as they feature the kids in the advert - trying to get them interested within these toys from an early age - they are promoting social interaction about the film if someone then sees a toy from black panther then they may want to go and then see the film
How was the lexus advert being shown at the superbowl successfull?
It had been extremely action packed and is exciting - the car being featured in the film may then appeal to that male audience and may then be interested in technology
How does the teaser trailer then further try and promote the film?
They make the use of enigma codes throughout the trailer as they want to find more about Wakanda - you can see the genre as there are cars flying through the air so may then appeal to individuals interested in technology
How may social and historical contexts may then further be affecting this particular film?
- The BLM movement has had an impact on the film - it was about stopping police brutality and making sure the judical system was then fair - been formed by 17 year old being shot by the captain of a neighbourhood watch - they were then protesting for BLM within 2013
- They decided to release this film on the month of BLM because tyler perry was the first african american to then full y own a studio and they wanted to then further celebrate the culture
- The reperesentation of africa within the film is then further being subverted as people in africa often are then being reperesented as then being seen as undernourished
