black panther flashcards
Who had black panther further been made by?
marvel studios - this is the 17th film within the superhero films - this is a subsidary of walt disney - one of the largest subsidaries in the world - marvel is vertically intergrated so it can distribute and produce products
What does it mean if you have Disney to then be distributing your film?
This means that they had further had a large budget and resources to then create a detailed marketing campaign - as it is a global conglomerate it is easy to then distribute the film globally
What type of marketing campaign does disney then further have?
A 360 degree marketing camapaign - confronted with the film everywhere you are turning - this then ensures that all of the audiences then familiarise themselves with there film - this would then lead to more profit and more awareness of the film
What did disney further do with Hasbro?
disney were producing synergetic products to be creating toys/action figures for the film - this will then bring in wider audiences like young children and families to the film - may appeal to the superfans who may then also be interested in collectables - this could then also promote further disscussions of the film as if someone would then see the merchandise
What did disney do with Lexus?
Disney had further partnered with Lexus, they had released two limited edition Black panther themed cars - this was then further targeting an adult male audience and people who may then be interested in technology
Who further had been asked to then produce the soundtrack for the film?
Kendrick Lamar - this may then be targeting his pre sold audiences and also young black males
What did disney produce several of?
Produced trailers for the film - they released these on telivision, cinemas and also then online - showing the most exciting parts of the film, teasing the audience for the narrative - they made it clear that the black panther was part of the marvel universe to make sure they then gained those presold fans of marvel
Where did there further stream one of there black panther trailers?
the trailer had then further been broardcasted on the ad break of the superbowl - one of the most expensive slots within the world - gaining an immense amount of publicity targeting those global mass audiences - showing your film is high cost and high quality
When had the film then further been released?
In black history month - the release had been marketed as a “cultural event” to then further celelbrate black culture
What campaign had further been going on for black panther ?
members of the public had created the crowd funded “black panther challenge” to further then buy tickets so that the young people are then able to see the film - the sites were then shared on social media and they acted as unofficial marketing then for the film
What did they further do with New york fashion week?
They had created “welcome to Wakanda” a fashion catwalk show, this was then displaying the costumes that had further then been inspired by the film - good way of then targeting the female audiences - good way of gaining global publicity
Why was Youtube used as a successfull marketing technique?
individuals were then able to comment, like, share on the trailer - allowing to go to more of a wider audience and encouraging them to further discuss - first 24 hours maybe 19 million times - good for advertising at a very low cost
What did they also make the use of twitter for?
in order to then try to market the film by using the hashtage, posts, teasers - most tweeted film within 2018 - it had also become the most tweeted about film in the year of 2020 - allowing them to further appeal to more of a wider audiences as you are then encouraging them to then further disccuss
What livestream had the film had done?
They had further done a livestream Q and A on twitter with the cast and the crew - this had then been used to create the anticipation for this film and encouraging the fans to then want to further get involved - this also gives audiences a sense of personal identity to the cast as they are able to see them as being more human making them then gain more brand loyalty
What did the cast then further do with the chat shows?
They had further gone on to lot’s of talk shows and TV show which may then further appeal to an older audience - they may then be further more tuned into the more traditional types of the media
Where did the actors then also further appear at?
They had then appeared at Comicon - this is then further a globally recognised event for fans of big franchises like games and films - great way of then targeting these superfans of black panther as they may then spread the word of the film - they also did a Q and A there which further gives the audience the sense of perosnal identity developing more loyalty for the brand
What did they then further create on snapchat?
They had a filter further targeting that younger audience
What further had happened when disney had then bought marvel?
they had obtained lot’s of the creative control over the film - they left the creative descions to marvel
What had marvel further started off as?
A comic company that had been further creating things like comics and graphic novels - they are a diversified company because they work in lot’s of diffenent areas of across the media
What does it mean by marvel being a company which is then diversified?
They have a pre sold fanbase for there products - people who may then further like there other media texts - they will then be going to see whatever they will then release next
What can marvel further sell the rights for?
Some of there characters to then be able to raise more money for the production work - they chose to the retain the rights for black panther because they knew that they had then wanted to make a film about him
How can black panther then further link to the theory of curran and seaton?
Some people may then further argue that because marvel may then make superhero films over and over again that - “media concentration then inhibits the creativity” -this could then also link to the other theory as “minimise and maximising the risk through the use of both horizontal and vertical intergration” - they keep repeating the idea of superhero films to then be maximising these profits
The reason why this film may then be particulaly seen as then being a low risk?
existing franchise, pre sold audiences, global conglomerate, polpular genre, famous actors, detailed marketing campaign, most of a black cast
What are the more risky elements that this film may then further have?
less known character, costs more money to then make - they could have then taken these risks to then try to appeal to more of a modern audience
