Tide Flashcards
what does the main image show?
she has her hair up - curled with a headscarf - makeup done - this signifies that the appearance of women matters - idealising her so they create an aspirational image so if they buy the product tide they might be able to look as beutiful as her
What does the women love?
she is smiling and hugging the box of tide and there are also symbolic hearts to suggest she loves tide and housework also further evident by body language - reflecting historical context within the 1950’s as men often went to work whilst the women were staying at home - patriarchal society
What does having the ladies hair up in a headscarf suggest?
she is ready to take on any difficult tasks within the home that may have been tackled within the time
What does “Tide has got what women want” suggest?
further representation of women loving housework - In world war it encouraged them to leave there domestic lives behind and go into the places of work to replace the men who were fighting in the war - positive representation within the poster of the women doing the housework as they wanted them to return back to there domestic life after the war - further acts as an enigma code - z line reading - glance at the main title first - draw attention to the rest of the product - get’s them intrigued to further look at the rest of the product
What does the image do?
Large and makes her seem powerful - helping them appeal to there target audience of post-war women - linking to context as they wanted to show women as powerful to turn them back to there domestic life’s during the war - women were doing the shopping even though it is the men’s money
What does the women’s dress code suggest?
her outfit and her hairstyle - curls and the headscarf - further reflects what is fashionable within the 1950’s
how does Tide further act as an intertextual reference?
it acts as an intertextual reference to a war-time propaganda poster - Rosie the riveter - representing women as being strong and empowering them and representing them as being capable - similarities within clothing - encourage the women to go into the workforce within the 1950’s - buying tide would empower them and would be patriotic and would be desirable - reflects van zoonens theory as women are being shown as “domestic” - challenges her theory as the women are not being sexualised within this poster - ideas of gender through discourse - although reflect ideas that representations are dependent on social and historical context - uncommon to sexualise women within the time period of the 1950’s
How far does the Tide advert represent a version of reality?
advert is illustrated - common within the 1950’s - takes away the realism - we know it has been created rather than a photograph of a real women - easy to manipulate into exactly what the producers want her to do - comic strip - fantasy feel to the advert - children’s story - fun and light-hearted rather than the reality - not displaying reality as of trying to get women back into there domestic roles within the 1950’s - shows things in an “unreal illustrated way” create escapism for the audiences - uses and gratifications theory - post war reality was not appealing for many - misrepresentation of women loving housework - might be due to males owning the media companies - some of the women might think it might be quite sexist within the 1950’s - Stuart hall’s reception theory as it could be classed as the oppositional viewpoint towards the product - all women within the product are white - reflecting hooks that white women are idealised - women in the advert might have been seen as a role model to the audiences -construct ideas of identity
what is the use of colour within tide?
it is like the American flag
