gauntlets identity theory Flashcards
1
Q
part 1?
A
- we use the media to form our own identity - helps us to construct our identity - chose from media who they want to be - women aspire to be like the women on Tide as she ha perfect makeup and hair
2
Q
part 2?
A
past = straightforward, simple representations, simple stereotypical binary gender representation’s - men has too be strong, go to work - women being housewife’s and mothers and being emotional and caring