tide audience

Question 1

target audience

Answer 1

1950s housewife with a husband and kids

Question 2

how it appeals to target audience

Answer 2

• “tides got what women want”
• women is repeated
• direct address of “you women”
• dominant image of a housewife, repeated character that audience relates to/inspires to be

Question 3

How does it conform to Blumler and Katz’s personal identity

Answer 3

uses repeated character of perfect housewife that the audience aspire to be

Question 4

Halls reception theory

Answer 4

preferred reading: women/housewives that will think Tide is the best product
negotiated reading: understand advert but prefer a different product
oppositional reading: modern audience who find it stereotypical, men

Question 5

How does it conform to Gerbner’s cultivation theory

Answer 5

• repetition of perfect housewife character will influence women into believing that is the ideal woman and will make them aspire to become it