the mirror (B) Flashcards
the mirror ownership
Owned by parent company Reach plc, a horizontally integrated company with a wide range of titles.
target audience
Demographic of C2, D, E. It follows a traditionally left wing political stance. Over 35s
How are the conventions of a tabloid newspaper reflected on the mirror online
Lots of stories that criticise the Conservative party and right wing politicians.
How does the Mirror conform to Hesmondhalgh
They have taken over other newspapers such as the daily record (horizontal integration) which maximises audience reach and minimises risk because the newspapers already have an audience.
Digital convergence means that there is an app/website for the Mirror, making it more accessible for the audience.
How does The Mirror conform to Regulation Theory Livingstone and Lunt
Newspapers can regulate themselves, meaning that The Mirror can publish politically biased stories and spread controversial news.
How does the Mirror online target its audience?
It publishes stories that reflect left-wing views and uses language that criticises the Conservative party. There are also more images than words, which reflects the less educated working-class audience. The news is soft as it focuses on celebrity gossip and lifestyle stories. Many adverts/stories that target a wide range of people.
