tide Flashcards
how does it conform to Halls representation theory
It shows an outdated stereotype of women being housewives as it implies they love cleaning
how does it conform to van Zoonens feminist theory
It reflects the social status of women and portrays that they were confined to the home
how does it conform to bell hooks feminist theory
it presents a patriarchal society where black women are marginalised
how does it conform to Gilroys ethnicity theory
there are only white women on the advert, implying that the “ideal” woman in the 1950s was white
how does it conform to Gauntletts pick and mix theory
it implies that the ideal woman for the time looked like the dominant image.
no ability for women to pick what they want, its rigid in its gender roles
how does it conform to Butler’s gender performativity theory
there is no gender fluidity as women are performing the domestic role
what is the conceptual binary opposition
Tide vs other products
“Tide gets clothes cleaner than any other washday products”
who produced Tide
Proctor and Gamble
Mode of address
direct, “no wonder you women”
how does it reflect social context
constructs a one dimensional domestic goddess, housewife
