i, daniel blake (B) Flashcards
how do Ken Loach’s views impact the film
Loach’s socialist views are demonstrated through IDB as the film criticises the government at the time, which was Conservative, for its austerity and raises awareness for the struggles of working-class people and the welfare system. The film is set in Newcastle, and follows the main character who lives in a council estate – clear references to working class backgrounds that many people can relate to.
how does it conform to Curran an Seaton power and media industries theory
It is an independent film which means that it isn’t being controlled by a mainstream company. This allows for the film to show more delicate and sensitive issues which challenge the government, such as the struggles that working class people have faced when trying to work/get financial help through benefits.
how does the film poster market the film
It markets the film as being powerful and moving. The wall is covered in 4-star reviews of the film, with main words being written in bright red, such as “heart-breaking” and “touches the soul”.
The film is also demonstrating a fight against social injustice through the lead character holding his fist raised (a symbol of solidarity and resistance used in socialist movements), and the words, “protest cry for common humanity” on the wall.
It also says “a ballad for the common man”, which presents that the film showcases relevant issues that a working-class audience may be able to relate to, and spreads awareness for those who don’t relate.
how does the trailer market the film
It uses quotes throughout the video of critics’ reviews of the film.
it also markets the film as realistic and gritty due to the serious tone and difficult issues raised. This reflects the fact it is an independent film and it reflects the socialist views of the director Loach.
there are references to the BBC and the BFI which are well known companies.
Why might the online marketing be more limited for IDB?
Traditional marketing would work better for Loach’s target audience as they are mostly older people who are less likely to see marketing on social media.
how was the film marketed
Rather than London, the film’s UK premiere took place in Newcastle-upon-Tyne, the film’s setting. It did, however, receive a London premiere a week later, which was attended by Jeremy Corbyn.
secured the services of the Trinity Mirror group as a marketing partner.
