industry terms (B)

Question 1

mainstream films

Answer 1

A film produced within the Hollywood studio system, the big five: Paramount, Sony, Warner Bros, Disney, Universal. Often with a big budget.

Question 2

independent films

Answer 2

A film made outside of the financial and artistic control of a large mainstream film company. It is made by a smaller film company on a low budget.

Question 3

media conglomerate

Answer 3

A giant company that owns many different companies.

Question 4

convergence

Answer 4

The blending of different media forms into one platform to increase effectiveness.

Question 5

diversification

Answer 5

This is when companies branch into different types of media to increase their chances of success and widen their audience reach.

Question 6

synergy

Answer 6

Where two different branches of a media company work together to sell both of their different products.

Question 7

distribution

Answer 7

The methods by which media products are delivered to audiences.
It involves making the product accessible for the audience to consume.

Question 8

horizontal integration

Answer 8

Merging with competitors, buying up rivals of the same product to increase audience.

Question 9

vertical integration

Answer 9

A company owns every layer of the industry from production through to distribution.