daily mirror Flashcards

1
Q

overview of daily mirror

A

left wing tabloid that critisices the Conservative government

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2
Q

front page layout

A

dominant image of Boris Johnson smirking, with the words “zero shame”, showing to the audience that he shows no regret over Partygate.
split focus of partygate and the Queen’s jubilee

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3
Q

content and language of front page

A
  • numbers in different colours, emphasis
  • large font to emphasise the significance
  • use of word “fallout” demonstrates the consequences of partygate and division in the government.
  • binary opposition of PM/party vs the public
  • caption “im not going” presents Johnson as unconcerned
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4
Q

values of daily mirror being reinforced front page

A
  • criticism of Conservatives
  • Starmer described as “crushing” to Johnson, reinforcing left wing ideologies
  • pushing the agenda that Johnson shouldve resigned after Partygate
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5
Q

double page spread layout

A
  • dominant image of doctors treating a Covid patient with an image of Johnson over the top, demonstrating a lack of sympathy and his unbothered stance on breaching lockdown rules
  • Johnson is holding a glass of Champagne, disassociating him from the working class mirror audience as its an expensive/high class drink.
  • dramatic headline with emotive language to draw audience in, “a man with no shame”
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6
Q

language of double page spread

A
  • tone is negative and angry
    “Johnson has disgraced this country’s highest office”
    “Johnson took us for fools”
    “Stain on our great nation”
    this creates a binary opposition of public vs government, higher class vs working class
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7
Q

representation of Starmer and Johnson

A

Starmer: caring/professional through the letter which is dedicated to Mirror readers.
Johnson: shameless over partygate, shown through headline “a man with no shame”

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8
Q

how does it conform to Halls representation theory

A

reinforces stereotype of arrogant upper class: wearing suits, drinking champagne, taking working class “for fools”

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9
Q

how does it conform to Gauntletts pick and mix theory

A

the quotes are from a diverse range of people giving their views on partygate: different ages, genders, ethnicities all describing their own experiences with Covid which may be relatable to much of the audience.

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