daily mirror Flashcards
overview of daily mirror
left wing tabloid that critisices the Conservative government
front page layout
dominant image of Boris Johnson smirking, with the words “zero shame”, showing to the audience that he shows no regret over Partygate.
split focus of partygate and the Queen’s jubilee
content and language of front page
- numbers in different colours, emphasis
- large font to emphasise the significance
- use of word “fallout” demonstrates the consequences of partygate and division in the government.
- binary opposition of PM/party vs the public
- caption “im not going” presents Johnson as unconcerned
values of daily mirror being reinforced front page
- criticism of Conservatives
- Starmer described as “crushing” to Johnson, reinforcing left wing ideologies
- pushing the agenda that Johnson shouldve resigned after Partygate
double page spread layout
- dominant image of doctors treating a Covid patient with an image of Johnson over the top, demonstrating a lack of sympathy and his unbothered stance on breaching lockdown rules
- Johnson is holding a glass of Champagne, disassociating him from the working class mirror audience as its an expensive/high class drink.
- dramatic headline with emotive language to draw audience in, “a man with no shame”
language of double page spread
- tone is negative and angry
“Johnson has disgraced this country’s highest office”
“Johnson took us for fools”
“Stain on our great nation”
this creates a binary opposition of public vs government, higher class vs working class
representation of Starmer and Johnson
Starmer: caring/professional through the letter which is dedicated to Mirror readers.
Johnson: shameless over partygate, shown through headline “a man with no shame”
how does it conform to Halls representation theory
reinforces stereotype of arrogant upper class: wearing suits, drinking champagne, taking working class “for fools”
how does it conform to Gauntletts pick and mix theory
the quotes are from a diverse range of people giving their views on partygate: different ages, genders, ethnicities all describing their own experiences with Covid which may be relatable to much of the audience.