superhuman audience Flashcards
1
Q
target audience
A
Channel 4 viewers around the age 16-34 interested in sport, those who desire to see more inclusivity
2
Q
how does it appeal to its audience
A
- includes famous Paralympians (Ellie Simmonds)
- fast paced editing/quick cuts, shock factors to keep engagement
- famous music “so you wanna be a boxer”
- use of controversial language “to be a Paralympian there has to be something wrong with you”
3
Q
different interpretations of the advert
A
Channel 4 viewers: not shocked, engaged, want to watch Paralympics
non Paralympic watchers: eye opening, engaged by shock factors
4
Q
Halls reception theory
A
preferred reading: people who engage, watch sports, like message
negotiated reading: agree with message but don’t like sports
oppositional reading: don’t like Channel 4, don’t like sports or message
5
Q
how does it challenge Gerbners’ cultivation theory
A
it breaks preconceptions and stereotypes of disabled people
