theoretical framework Flashcards
1
Q
media language
A
how media communicates meanings through heir codes, conventions and techniques
2
Q
representation
A
how media portrays events, issues, individuals and social groups
3
Q
industry
A
how industry process of production, distribution and circulation affect media forms and platforms
4
Q
audience
A
how media forms target, reach and address audiences
how audiences interpret and respond to them
how audiences become producers