audience Flashcards
1
Q
hall
A
reception theory
3 readings
2
Q
bandura
A
media effects
if audiences see aggressive behaviour they are likely to mimic it
3
Q
gerbner
A
cultivation theory
the more we see the same representations and messages, the more we believe they are true
4
Q
shirky
A
end of audience
audiences are no longer passive, more likely to use internet and technology to respond to text, including creating our own
5
Q
jenkins
A
fandom
internet allows fans to create and share own texts
6
Q
maslow
A
hierarchy of needs
self actualisation> esteem> love and belonging> safety> physiological
