industry

Question 1

curran and seaton

Answer 1

power without responsibility
if we had more variety of media companies, we’d have more variety of media texts
media owned by small n.o of companies driven by profit and power
media concentration limits creativity and variety

Question 2

livingstone and lunt

Answer 2

media regulation
can regulation keep up with new technologies?
struggle in media regulation to further interests of citizens (protection from harmful/ offensive material) and further interest of consumers (ensuring choice and value for money)

Question 3

adorno

Answer 3

cultural industries

media products are standardised and formulaic to attract large audiences and make profit

Question 4

hesmondhalgh

Answer 4

cultural industries
industries use tried and tested strategies to appeal to us
minimise risk and maximise audience through horizontal and vertical integration

Question 5

gauntlett

Answer 5

prosumer

portable and affordable editing software allows audiences to produce media as well as consume