Brainscape's Knowledge GenomeTM

Browse over 1 million classes created by top students, professors, publishers, and experts.


See full index

media > marketing segmentation > Flashcards

marketing segmentation Flashcards

1
Q

demographics

A 
age
gender
income
marital status
ethnic background
How well did you know this?
1
Not at all
2
3
4
5
Perfectly
2
Q

psychographics

A

activities
personality and values
attitudes

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
3
Q

behavioural

A

benefits
usage rates
patterns

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
4
Q

geographics

A

local
national
international
regional

How well did you know this?
1
Not at all
2
3
4
5
Perfectly

media (9 decks)

Brainscape helps you reach your goals faster, through stronger study habits.
© 2024 Bold Learning Solutions. Terms and Conditions