media theory Flashcards
1
Q
barthes
A
semiotics
all elements of media are codes
enigma codes= questions raised to keep audience interested
denotation= literal or common meaning
connotation= meanings associated by a sign
2
Q
levi strauss
A
binary opposites
texts are understood through opposites
3
Q
todorov
A
narratology
all narratives share basic structure
equilibrium> disruption> new equilibrium
4
Q
propp
A
narrative archetypes
8 character roles
5
Q
baudrillard
A
post-modernism
in post-modern culture lines between text and reality are becoming blurred