magazine terminology Flashcards
1
Q
brand identity
A
communicates clear message about magazine to target audience (includes image of magazine- masthead, style, design)
2
Q
cover lines
A
used on the front cover to give readers an insight into the content and main articles
3
Q
headline
A
written text that indicates the content of an article, usually in large font, positioned at top of page
4
Q
masthead
A
title of magazine
5
Q
feature
A
main article/ story
6
Q
caption
A
words that accompany an image and explain its meaning
7
Q
strapline
A
short phrases capturing the essence of the magazine, usually below masthead
8
Q
typography
A
visual appearance of written text, font style, spacing etc
9
Q
anchorage
A
written text used to pin down meaning of image
10
Q
pull quotes
A
key phases from an article in larger font
