Theme 3 lesson 6 - SWOT analysis

Question 1

What does SWOT stand for

Answer 1

Strengths, weaknesses, opportunities, threats

Question 2

What does the strength of SWOT mean

Answer 2

What a business does better than others, e.g USP, differentiate or cost, Kay’s distinctive capabilities

Question 3

What does the weakness of SWOT mean

Answer 3

What could a business improve, e.g size or reason for lack of sales

Question 4

What does the opportunities of SWOT mean

Answer 4

Opportunities for growth e.g competitor goes bust, trends, population growth

Question 5

What does the threat of SWOT mean

Answer 5

Competition, economy, new laws, external shocks