Session 31 - business objectives Flashcards

1
Q

what are business aims

A

The long term goals of the business. This is a general statement of where the business sees its future.

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2
Q

What are business objectives

A

Shorter term goals of a business used to eventually achieve the aims. Objectives are usually set to be achieved over 1-3 years. Derived from the overall aims set by the directors

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3
Q

What does SMART objectives stand for

A

S - Specific
M - Measurable
A - Achievable
R - Realistic
T - Timely

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4
Q

List 3 business objectives

A

Survival, profit maximisation, sales maximisation, market share, employee welfare, customer satisfaction

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