Session 31 - business objectives Flashcards
1
Q
what are business aims
A
The long term goals of the business. This is a general statement of where the business sees its future.
2
Q
What are business objectives
A
Shorter term goals of a business used to eventually achieve the aims. Objectives are usually set to be achieved over 1-3 years. Derived from the overall aims set by the directors
3
Q
What does SMART objectives stand for
A
S - Specific
M - Measurable
A - Achievable
R - Realistic
T - Timely
4
Q
List 3 business objectives
A
Survival, profit maximisation, sales maximisation, market share, employee welfare, customer satisfaction