Theme 3 lesson 5 - Boston matrix

Question 1

What is the Boston matrix

Answer 1

Portfolio analysis of a product based on market growth and share

Question 2

What are the 4 sections of the Boston Matrix

Answer 2

Cash cow, star, question mark, dog

Question 3

What section has high market growth and high market share

Answer 3

Star

Question 4

What section has high market growth and low market share

Answer 4

Question mark

Question 5

What section has low market growth and low market share

Answer 5

Dog

Question 6

What section has low market growth and high market share

Answer 6

Cash cow

Question 7

What are advantages of using the market share

Answer 7

Determine future of a product, market share measured against market leader, analyses future problems/opportunities