Session 20 - marketing strategy

Question 1

What is a marketing strategy

Answer 1

Carefully evaluated plan for future marketing activity

Question 2

How is marketing mix implicated

Answer 2

4 P’s (product, price, place, promotion)

Question 3

What are the two main courses of marketing strategy

Answer 3

B2B, B2C

Question 4

What are the 6 methods of marketing to businesses

Answer 4

Trade fairs and exhibitions, sales representatives, direct mail, phone sales, trade magazines, national newspapers