Theme 1 Flashcards
Survival
Not go bankrupt or try to break even
Market share
% of sakes by a business compared to the whole market
SMART Target
Specific Measurable Achievable Relevant Time-bound
Specific
State exactly what is to be achieved
Measurable
Capable of measurement- so you are able to determine if it has been achieved
Achievable
Realistic and the resources available to the business
Relevant
Objectives should be relevant to the people responsible for achieving them
Time-bound
Should be set with a time frame in mind, these deadlines also need to be realistic
What are the functions of objectives?
A focus for all activity Targets for individuals or groups A means of measuring performance Provide a clear focus for decision making Motivate employees Reduce uncertainty Provide sense of unity
As you go from mission to corporate/strategic to functional to team to individual, the objectives get…
Increasingly detailed and as you go up it gets increasingly strategic
What is marketing as a function?
Promote brand Product Price Place Promotion Advises on customer trends Collates and analyses markets research Decides how to advertise and promote new brands
Human Resource objectives
Plan for recruitment
Consider how to plan for equal opportunities and redundancy
Financial objectives
Monitors spending and controls costs
Identifies which budgets can be set for each customer
Operational objectives
People doing the service Customer satisfaction Oversees quality Manages a supply chain Oversees the delivery to the customer
Why do businesses need to make business choices?
Due to limited resources, businesses have to make choices
Decisions are made under circumstances of uncertainty
What resources are scarce in a business?
Finance- particularly cash
Time
Capacity - stock,machinery, buildings
Skills and capabilities
Opportunity cost
The cost of missing out on the next best alternative when making decision
What does the business mean to be organically?
Just the business
What does the business mean to be inorganic?
Buying and merging with a company
What are some personal opportunity costs?
An entrepreneur may miss out on a regular income as a consequence of starting their business
Investment will occur in assets at the expense of personal excitement
Long hours could be worked at the expense of family time
What are opportunity costs of developing business ideas?
One idea is chosen whilst another idea is sacrificed
Cost of launching idea at the expense of further development
Committing capital to investment in assets, may restrict other opportunities
What are the factors considered when making a decision on which alternative will be the opportunity cost?
Budget
Time
Consequence or risk
Considering potential sales from each idea
Considering the cash/financial commitment requires
Whether the decisions fit your skill set
What is a trade off?
It leads from an opportunity cost. A trade off arises where having more of one thing potentially results in having less than another
What is the trade off for this choice?- less market research
Less successful new product launch - lower sales
What is the trade off for this choice?-higher quality standards to build reputation
More quality control and assurance costs
What is the trade off for this choice?- higher advertising online
Reduces adverting on tv can’t target older audience
What is the trade off for this choice?- choose lower risk investments
Gain lower rewards
What is a partnership?
An organisation owned by 2-20 people
Positives of partnerships
Partners can add capital finance
Support - no long hours
Negatives of partnership
Unlimited liability
Disagreement between partners
Complicated to set up
LTD - private limited company
A business that is owned by shareholders and run by directors - have to get approval to sell shares -family and friends
Positives of LTD
Limited liability
Controls who buys the sells
Negative of LTD
Limits amount of finance you can raise
Dilute ownership -spilt profits
Expensive and time consuming to set up
Competition can see how well your doing
Limited liability
Company has a separate legal entity - company is separate to owner
Sole traders
Owned by and run by an individual
Positives of soles traders
Maintain power in decisions
All profit goes to owners
Small and easy to start up
Negative of sole traders
Unlimited reliability - responsible
Work for long hours
Lack of creativity and support from other people
Social enterprise
Is a business that trades for a social and or environmental purpose. They trade in order to benefit the community. These businesses have social aims as well as financial
-not a charity, they achieve a social aim through donations and grants through not trading
Lifestyle businesses
The aims is to provide a great quality of life for the owner
Owners start a business hoping to sustain a certain level of income
Start a business doing something they really enjoy
Allows an entrepreneur to live how they want and still run a business
Online business
Easy to setup
Available to customers 24/7
Manages from anywhere, owner not in office
What is a franchise?
The legal right to use the name and logo of an existing firm and sell the same products -KFC
What is a franchisee?
The person who buys the rights from a franchisor to copy a business format
What is the franchisor?
Established, well known brand. Grants a license to another business to allow it to trade sing the brand or business format
Drawbacks for the franchisee
You don’t control many decisions
-you have to follow the rules-you can’t sell without the franchisors permission
-you must buy supply’s from the franchisor
Higher than expected costs - start up, royalties, suppliers and franchise renewals can be expensive
Benefits of franchisee
The brand is known and established
Less likely to fail with the backing of the company
The franchisor provides assistance with
-start up costs, management, financial, marketing, training
Benefits of the franchisor
A quick way to expand the business
The franchisee provides much of the finance and takes responsibility for setting up and running the business
Motivation-franchisee has own capital tied up in business
Economics of scale
-buying power and mass advertising
Receives royalty payments from the franchisee
Drawbacks of the franchisor
Doesn’t get all the profits from the franchisee - only a %
A loss of control- cannot manage day to day activities
Bad customer service or hygiene at any of the franchises tarnishes the reputation of the brand
Business
A business is an organisation that exists to provide goods and services on a commercial basis to customers
Goods
Physical products - consumer electronics, cars
Services
Intangible products - insurance, dental service, cleaning
Benefits of business to society
Creates employment and develops human capital
Drives innovation through R+D and new products
Pay taxes on profits earned and collect taxes from government
Create wealth by providing returns on investment
Enterprise
the skills and abilities to take risks aims create profits
The creation of a business to meet the needs and wants of customers
Entrepreneur
A person who organises, operates and assumes the risk for a business venture - a person who takes the risk in starting a new business
Start up
A new business enterprise, formed by one or more entrepreneurs
How to be a good entrepreneur?
Creativity
Driven and determined
Risk taker
Spots business opportunities -looks for gaps in the market
Take calculated risks in order to gain possible returns
Acts as a catalyst for the creation and growth of new business enterprises
What is the importance of business ideas to entrepreneurship?
Solve a problem Offer a better cheaper way Simple and practicable Can be delivered quickly Have a clear focus Anticipate trends and exploit growing markets
Sources of business ideas
Business experience Personal experience Observations Innovations Brainstorming Market mapping
Business experience
Good way of getting insights into what works and more realistic business plan and less need for market research
Personal experience
Day to day activities,interests and hobbies
Bad experiences or frustrations
Observations
Watching closely what happens to customers and look for poor customer service
Innovations
Taking an idea that already exists but improving it
Brainstorming
Variables are plotted to identify niches
Market mapping
A technique used to analyse key variables within a market place and identify any niches
Variables differentiate brands
Monitor existing brands
Used to position brands
What do you have to do to develop and expand a business?
Carry out market research to see if there isa demand to justify expansion
Raise finance
Invest in new technology and better equipment
Take on more skilled staff
Intrapreneurship
Involves people within a business creating or discovering new business opportunists, which leads to the creation of new parts of the business or even new businesses
Intrapreneur
An employee within a larger business who thinks like an entrepreneur Takes risks Solve problems Drives innovation Understands trends
Ways to encourage intrapreneurship in a business
Look out for entreprenurial activity
Give employees ownership of projects
Make risk taking and failure acceptable
Give employees time outside the confines of their job description
What are some barriers to entrepreneurship?- financial
Lack of start up capital
Lack of cheap labour
Lack of investment
What are some barriers to entrepreneurship?- political
Unstable political landscape
What are some barriers to entrepreneurship?- personal
Lack of self esteem Risk averse -don’t want to take risk Fear of failure Lack of technical skills Gender Viable idea
What are some barriers to entrepreneurship?-economic
Taxation
Market entry regulations
Uncertainty
When a business is unable to predict external shocks or future events - contingency plan
Risk
The probability that things will not go as well as planned
How successful entrepreneurs deal with risk?
Take calculated risks rather than gamble
Spread risk by diversifying
Look for higher returns to take account of the risks
Keep going despite adversity - persistence is a key quality
What are the rewards for enterprise?
Profits made by the business Capital gains made by selling the business Self esteem Personal development Sense of control Satisfaction from building something
Organisational design
Creates a formal hierarchy that establishes who is accountable to whom throughout an organisation -people and management
What does organisational design show?
Authority and responsibility
Job roles and titles
Accountability
How communication flows
Hierarchy
The number of layers of management or suspension in the organisation structure
Tall hierarchy
6 levels
Flat hierarchy
4 levels
Span of control
The number of employees for whom a manager is responsible
Narrow - 3
Wide -6
Advantage of narrow span of control
Allows for closer supervision of employees
More layers in the hierarchy may be required
Helps more effective communicate
Advantages of wide span of control
Gives subordinates the chance for more independence
More appropriate if labour costs are significant - reduce number of managers
What is the chain of control?
it describes the lines of authority within a business, this is the flow of authority, power and information through the organisation
What does a leader do?
delegates trust
relationship building with staff
relationships within and outside of the business
What does the entrepreneur do?
Hands on - does lots of the work
What is leadership?
a relationship through which one person influences the behaviour or actions of other people
What is the traditional view of leadership?
Command and control
decision-making
What is the modern view of leadership?
Inspiring employees
creating a vision
shaping core values and culture
building effective teams
What does autonomous mean?
when someone has the power delegated to them to make decisions without any supervision
Why is leadership becoming increasingly important?
Changing organisational structures - flatter and more delegation
teamwork
coaching, support and empowerment
Rapid change - soft skills of leadership and management increasingly important
Management
The process of dealing with or compelling things or people
Leadership characteristics
motivating and inspiring
innovators
creates change
respected and trusted
Management characteristics
directing and monitoring
problem solver
has employees
position of responsibility
Authoritarian
takes all decisions, top-down approach, command and control
Paternalistic
Leader looks after staff like a father
takes all decisions but does so in the interest of employees
Democratic
workers may have a say in decision making
consultation takes place before decisions are made
Laissez faire
workers have the freedom to make their own decisions and are trusted
What is motivation?
The will to work. When people do something because they want to do it; desire to achieve a result
-it comes from enjoyment of work itself and from desire to achieve certain goals
What might happen if employees are demotivated? - They might
lack commitment or loyalty to the business
have a high absenteeism
have a low productivity
All of which affects profitability
What might happen if employees are very demotivated?
Industrial disputes, or they may leave and the business may have a high labour turnover
What is Mayo’s motivation theory? - 1800-1949
Employees are motivated. by relational factors - camaraderie, attention
What was Mayo’s investigation?
Tests done in 1920 found that improved lighting and work breaks only temporarily increase productivity
He conducted interviews where employees could express their opinion. - after this the group increased productivity as leadership changed and more socialising
What are the core principles of Mayo’s theory?
Better communication
Greater participation from managers
Working in groups inspired productivity from each individual
What are the outcomes of Mayo’s theory?
Involving workers in decision making improved motivation
Financial/environment did not help
businesses should reorganise production to encourage team working
What is the investigation that Herzberg did for motivation?
Research done in 1950s where he asked employees to describe recent events that had given rise to good feelings about their jobs and then asked about events giving rise to bad feelings