3.1.4 External influences: PESTLE Analysis Flashcards
1
Q
Political
A
- government policy
- political stability
- corruption
- foreign trade policy
- tax policy
- labour law
- trade restrictions
2
Q
Economic
A
- economic growth
- exchange rates
- Interest rates
- Inflation rates
- disposable income
- unemployment rates
3
Q
Social
A
- population growth rate
- age distribution
- career attitudes
- safety emphasis
- health consciousness
- lifestyle attitudes
- cultural barriers
4
Q
Technological
A
- technological incentives, awareness and change
- level of innovation
- Big data and dynamic pricing
- automation
- research and development activity
5
Q
Legal
A
- discrimination laws
- employment laws
- consumer protection laws
- copyright and patent laws
- health and safety laws
6
Q
Environmental
A
- weather
- climate
- environmental policies
- climate change
- pressure from NGO’s
- sustainable and ethical sourcing - public relations
7
Q
PESTLE analysis
A
a framework for assessing the key features of the external environment facing a business
