The times

Question 1

When was the first edition of the Times published ?

Answer 1

1785

Question 2

Who owns ‘The Times’ ?

Answer 2

‘The Times newspaper group’ a subsidary of News UK

Question 3

What is ‘The Times’ ?

Answer 3

A British based, American owned newspaper publisher that is a subsidiary of the American Mass Media conglomerate - news corp

Question 4

Application of Curran and Seaton ~ power and media

Answer 4

. The times is part of a horizontally and vertically integrated company

• Curran and Seaton would argue this inhibits creativity and quality alongside journalist freedom

Question 5

What type of newspaper is ‘The Times’ ?

Answer 5

A broadsheet newspaper that is text led rather than image led

Question 6

What type of audience does ‘The Times’ target ?

Answer 6

The times aims for those of a demographic of :

. Over 35+ libera / right-wing political stance

• Middle class and well educated - high literacy rate needed for a broadsheet newspaper
• Those that take an interest in global / political affairs

Question 7

How does ‘The Times’ appeal to an audience ?

Question 8

What political stance does ‘The Times’ have ?

Answer 8

A neutral one but support the conservative party - Right - wing

Question 9

What is the significance about the Layout and deisgn of the The Times front page

Answer 9

. Conventional structure of a broadsheet newspaper
- text led rather than image led like the daily mirror

. Usage of a standalone image / main story, a secondary story and a ‘plug’

Question 10

What is the significance about the Masthead of the The Times front page

Answer 10

Masthead = bold and recognisable
- strong and commanding typography that signifies the ideology of the newspaper

Question 11

What is the significance about the Main image of the The times front page

Answer 11

the image is an out-of context, edited - cropped - image of Boris Johnson - sharing how he looks unprofessional and ‘shameless’ like the Daily Mirror

Question 12

How does ‘The Times’ represent Boris Johnson surrounding the Partygate scandal

Question 13

What is the significance about the ** ** of the The times front page

Question 14

What is the relationship of technological advancements and ‘The Times’ ?

Answer 14

The times was one of the first companies in the UK to introduce online newspapers

• introduced subscription based pay walls into their news avaliability
• The Times have taken advantage of the
  marketing advantages that are given by the use of the internet - marketing and distribution
• creating their own website -www.thetimes.co.uk

Question 15

What was the significance of 2016 for ‘The Times’ ?

Answer 15

The Times moved from rolling news to an edition based digital format - website - that is updated 3X a day

Question 16

What is the significance about the Launch of the website For the times

Answer 16

The launch of the edition-based digital format addressed the need to target a broader audience and an understanding of the Times preference of a digital edition

• Introduction of daily updates - subscription based
• Ease of distribution and publication / marketing