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Media Paper 1 - Language, Representation + industry > Black panther > Flashcards

Black panther Flashcards

1
Q

When did black Panther release ?

A

. 9th January 2018 - premiered in LA

. 12th February 2018 - Released theatrically

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2
Q

What was significant about the release date of Black Panther ?

A

. Released during American Black History month

. ‘Black panther challenge’

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3
Q

In terms of release - What was the ‘Black Panther Challenge’ ?

A
  • Acted as an unofficial marketing for the film

Where members of the public came together and funded this ‘challenge’ to be able to buy tickets for young children to be able to watch Black Panther

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4
Q

What was the budget of Black Panther ?

A

200 Million USD

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5
Q

Who directed Black Panther ?

A

Ryan Coogler

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6
Q

Who produced Black panther ?

A

Marvel studios - a vertically integrated subsidariy of the Walt Disney company

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7
Q

Why does Marvel studios being a subsidiary of Walt Disney give an industrial advantage in comparison to that of independent movies ?

A
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8
Q

As a film how does Black panther reduce risk and maximise profit ?

A

By being apart of the MCU - marvel cinematic univerise - Black panther had a pre built audience - so this is guaranteed viewership

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9
Q

What is significant about the patterns of ownership and control, including conglomerate ownership - vertical for Black Panther ?

A

. Marvel sold Black panther - who was initially an individual character - to TV and then to paramount

. Black panther was one of those owned fully by Marvel
- But in 2009 a new team became developing T’challa + lesser known characters

. When Disney bought marvel - they agreed to minimal creative influence v marvel products

. Streaming service Netflix - signed a deal with Marvel in 2013 to develop TV series for six more characters - Including daredevil and punisher
- this caused conflict with Disney who has their own streaming channel - in 2019 Netflix cancelled their marvel shows.

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10
Q

What marketing techniques did Black Panther utalise ?

A

. Posters
. social media
. Merchandise
. fashion week - new york catwalk
. Actors on chat shows

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11
Q

What was the goal of using a variety of marketing techniques for Black Panther ?

A

In hopes that a wide range of audiences would become engaged with Black Panther

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12
Q

What is significant about the marketing for Black panther ?

A

Disney - the films distributor - adopted a ‘360-degree consumer experience’

The concept was to the film into a ‘cultural event’ across a variety of media and platforms

BP also adopted a ‘word-of-mouth’ method - allowing the audience to market alongside them - E.g. twitter

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13
Q

In terms of Marketing, what is a ‘360-degree consumer experience’ ?

A

The idea that wherever you were to look, the marketing - specifically for Black panther - would be there

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14
Q

in terms of marketing what is ‘word of mouth’ advertising ?

A
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15
Q

How did Black Panther reach out to a diverse audience that may not be ‘fanboys’ of the MCU?

A

Through brand association deals

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16
Q

Why was Black Panther marketed the way it was ?

A

To raise its profile from being ‘another superhero’ film into something more politically resonant - a ‘Cultural event’

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17
Q

Did Black Panther succeed as a film ?

A

Extremely successful - broke records for the highest opening weekend in the USA

  • The film grossed over 1 Billion USD worldwide
  • 48% in non - US countries
  • BP was nominated for ‘best picture’ Academy award
  • Won three Oscars for Costume, production design and original soundtrack
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18
Q

Who distributed Black Panther ?

A

Walt Disney studios motion pictures

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19
Q

What is the narrative of Black Panther ?

A

The film depicts a fictional African kingdom of Wakanda which has avoided European colonisation and achieved technological superiority through the use of a mineral named vibranium

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20
Q

Production context of Black Panther

A
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21
Q

Historical context of Black panther ~

A

Black Panther party - October 1966-82
- was a political activist group established to proved armed monitoring of police behaviour and prevent police brutality in the US

22
Q

Social and cultural context of Black Panther ~

A

BP counters the traditional domination of white males in the science fiction blockbuster and superhero genre

Black panther is one of the few superhero films with a black lead character - other were typically portrayed to be sidekicks ( e.g. the falcon being a sidekick of captain America )

23
Q

Political context of Black panther ~

A
24
Q

Further cultural context

A

Relation to modern society - #Black lives matter

Black Panther released in the American black history month

BP has a primarily black cast

Cultural appreciation throughout the film - African culture based clothing and accessories - Lip plate, beads, patterns + chanting

25
Q

Who were the main stars in Black Panther ?

A

Chadwick Boseman - T’challa

Micheal B. Jordan - Killmonger

Daniel Kaluuya -

Martin Freeman -

Letitia Wrights -

Andy Serkis -

  • Mainly a black cast
26
Q

How does BP target its audiences?

A

Being apart of the MCU, ~ BP already had a pre-built audience

Through collaborations

The black panther poster + China version

27
Q

Who regulates film and video releases in the UK ?

A

BBFC - an independent non - governmental body

28
Q

What is the ‘Rating’ for Black Panther In the UK

A

The BBFC gave Black Panther a 12 A certificate

29
Q

Regulation - Why did black Panther receive a 12A certificate

A

Like other Marvel films, Black Panther has verity little romantic drama and no sex / nudity

  • despite being ‘fairly violent’ the violence is considered fantastical and the conflict involved has a strong moral code
30
Q

What is the rating for Black Panther in USA

A

PG-13

31
Q

How does the regulation of Black Panther differ for different countries

A
32
Q

How is the chinese poster for Black Panther different to that of the one available globally ?

A
33
Q

Was is the significance of the difference between the Chinese poster and the initial global release one ?

A

Displays a cultural difference between countries

  • Possibility of racism ? - mask covering T’challas face
34
Q

What was the impact of digitally convergent platforms on the processes of production, distribution and circulation for Black Panther ?

A

. Teaser trailer being released in June 217 by Disney’s sister channel ABC during the NBA finals

  • Within 24 hours it had been viewed 89 million times on youtube

. Before the release - Black Panther was the most tweeted about film of 2018 with more than 5 million global tweets
- In mid march 2018 it became the most tweeted film ever - 35 million tweets

35
Q

How does Black Panther appeal to more spectators than that of marvel films

A

By making more than a superhero film
~
By becoming a film with multiple target audiences audiences
+
Challenging industry = primarily black cast - not regularly seen

36
Q

What collaborations were a result of Black panther production ?

A

. Kendrick Lamar
. Hasbro

. Lexus cars - ‘Long live the king’

. NBA - trailers shown between NBA games during Superbowl

. New York fashion week catwalk - ‘welcome to wakanda’

37
Q

In relation to black panther how do the collaborations aid in audience reach ?

A

. Kendrick Lamar -

. Hasbro - Target children

. Lexus cars - Appeal to those in the market for cars - older / wealthier audience

. New York fashion week catwalk - ‘welcome to wakanda’ - reaches a female based audience interested in fashion
- On opening weekend 44% ticket buyers were female

38
Q

How does the film Black Panther celebrate African culture ?

A

Disney has many products that are ‘intercultural’ like Black panther By having :

. majorly black cast

. Costume design deriving off of African culture

. Hair / makeup designs

39
Q

Aside from Black Panther what are some examples of marvels / Disney intercultural products ?

A

. Moana

. Coco

40
Q

Application of Barthes ~ Semiotics to Black panther

A
41
Q

How does the film appeal to fans of blockbusters ?

A
42
Q

Why might it be important for black children to have characters like Black Panther ?

A
43
Q

Application of Halls ~ Reception to Black Panther

A
44
Q

How is gender potrayed in Black Panther ?

A
45
Q

How does it represent black women in a powerful way ?

A
46
Q

Application of Hesmondhalgh ~ cultural industries

A

. One factor is due to the actor - Chadwick boseman - had already been implemented into the franchise - in Captain America cival war

. Due to being apart of a franchise - MCU - Black panther already had a pre-built audience - as such lacks the risk that independent films

. Furthmore Black Panthers synergy with fashion, music, videogames, sport tie-ins and even a car further reduce the risk that marvel had

. On the other hand having such an Afrocentric film could have been seen as a commercial risk - esepcially outside of Africa / America

47
Q

Application of Curran and Seaton ~ Media and power

A

Black Panther as a film that celebrates diversity challenges curran and seatons idea that domination by a small number of media institutions limits creativty and varity ?

  • by representing a more niche audience throughout the film - e.g. majority of the cast being black
48
Q

What are the reasons Black Panther was a low risk film ?

A

. being apart of an already existing franchise - Pre-sold audience

. Institution - BP being made by two of the biggest companies in the world

. High budget - more marketing techniques available + usage of well known actors - like Chadwick boseman

. Genre - as a superhero film - superhero films are naturally popular for many age ranges

49
Q

What are the reasons Black Panther was a high risk film ?

A

. Black panther was not as well known as other MCU characters

. Black casting - rare to see within the media industry

  • to some extent it can be argued Marvel took these risks to appeal to a modern audience
50
Q

How does the representation of women in Black Panther differ to that of in the wider society or in other films ?

A

The idea that Black Panther reflects the current social and cultural desires for stronger females / stronger females in movies that take a more active and leader like role - Like shuri / the queen - that don’t have the usual passive, damsel in distress, role in media

51
Q

How does Black Panther represent Ethnicity ?

A

as being powerful :

  • having a black actor playing a superhero - power
  • as a black actor playing characters of nobility - like the king and queen - power
  • The diverse and positve representation in the films stand out as ‘different’ to that of hollywood movies
52
Q

Why did the BBFC receive controversial responses for the 12A certificate rewarded to Black Panther ?

A

Because of the violence displayed - some argued that the 12A certificate was too lower or unsuitable for a film like this.

The BBFC - argued that it was a sutible amount of violence for a superhero film and that the violence was fantastical - hard to imitate

Media Paper 1 - Language, Representation + industry (18 decks)

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