The daily mirror

Question 1

Who is the Daily mirror owned by ?

Answer 1

Reach PLC - a vertically aligned conglomerate

Question 2

What is the political stance of the daily mirror

Answer 2

Traditional left-wing

Question 3

What type of newspaper is The daily mirror ?

Answer 3

A tabloid newspaper that was established in 1903

Question 4

What is the target audience of the daily mirror ?

Answer 4

The daily mirror has a predominantly working class readership

Question 5

What is the slogan of the daily mirror ?

Answer 5

‘The heart of britain’

Question 6

What does the daily mirrors slogan represent ?

Answer 6

Suggests the daily mirror is a key part of the social and cultural life of the average person in the UK

Question 7

Application of Levi strauss ~ structuralism

Answer 7

Binary opposition of :

. The government VS the people - Link to Boris Johnson’s ‘partygate’ scandal where he betrayed the people by breaking the rules

• Feeds into the Us VS Them ideology of populism

Question 8

Application of Shirky ~ End of audience

Answer 8

The daily mirrors audience - are no longer passive consumers but active members

Question 9

What is the significance about the Layout and deisgn of the daily mirrors front page

Answer 9

Conventional layout for a tabloid newspaper - being image led
- with a bold masthead and red colouring that represents the newspapers house colours / political bias - Red =labour party

Question 10

What is the significance about the typography of the daily mirrors front page

Answer 10

standard bold typography - expresses the tabloid identity of the daily mirror

Question 11

What is the significance about the headline of the daily mirrors front page

Answer 11

” Zero shame “
- Brief and dramatic - used as a way to engage the audience by using emotive language - referring to Boris Johnson as ‘shameless’

Question 12

What is the significance about the The strapline of the daily mirrors front page

Answer 12

” gray report fallout “
- Sums up the context of the story with negative connotations - link to ‘partygate scandal’

Question 13

What is the significance about the Main image of the daily mirrors front page

Answer 13

Dominantes the front page and supports the caption **‘im not going’ **

Question 14

How is Boris Johnson represented on the front page of the daily mirror newspaper ?

Answer 14

As unbothered and ‘shameless’ and he seemingly lacks the responsibility for the partrygate Scandal

The main image of Boris Johnson is edited to be taken out of context - to better suit his ‘shamlessness’
- this anchored by the headlines and caption
- used to focus on his code of expression - he is expressioned to be unprofessional with his characteristic messy hair and his smirk like face

Question 15

What is the significance about the Mode of address of the daily mirrors front page

Answer 15

Indirect - through the colloquial language usage of ‘cops’ and ‘lockdown bashes’ the newspaper is engaging with the audience

Question 16

What is the significance about the Subheading of the daily mirrors front page

Answer 16

‘300 pictures handed over’
- using statistical / numerical data suggests the weight of this evidence agianst Boris Johnson should be enough for him to feel responsible for his actions - partygate - and yet The daily mirror potrays him to not care

Question 17

Application of Livingstone and Lunt ~ Regulation

Answer 17

Reach PLC is facing increasing pressure alongside the rest of the UK press industry to adhere to strict rules and regulation on industry press

Question 18

Why is Reach PLC facing regulatory pressure?

Answer 18

Because of the Phone Hacking scandal

Question 19

Application of Hesmondhalgh ~ cultural industries

Answer 19

Reach PLC is one of the UK’s biggest newspaper publishers that became horizontally intergrated with a wide range of titles in order to maximise profits