Key Theorists Flashcards
Key theorists for representational analysis
Blumler and Katz ~ Gratifications
The reasons as to why people consume media
~ The need to :
. Identity
. Educate
.
Bathes - Semiotics
Idea that media is fill with codes that convey meanings
Semantic codes - Elements of media which audeinces notice to have higher meanings
Symbolic codes - Usage of images to represent meaing
- e.g. Hearts = Love
Procairetic codes - Action signifying the lead up to an event that abouts to happen
Hermeneutic codes - Use of imagery to show mystery - used to entice the viewer in
Referential codes - Elements of media that have cultural reference - that appeal to certian people in demographic groups
Stuart Hall - Reception theory
The readings or perceptions audiences have of a media product that may vary from the preferred reading of the encoder :
Dominant reading ~
Negotiated reading ~
Oppositional reading ~
Levi Strauss - structuralism
Halls - Representation
How representation of ‘groups’ are created in media products
Laura Mulvey - Male gaze
The idea that the media is seen through a male lens and that women in the media are seen to only serve the benefit of men
- usually sexualised / objectified
