Kiss of the vampire

Question 1

Who was KOTV produced by

Answer 1

Hammer film productions

Question 2

Who distributed KOTV

Answer 2

J. Arthur Rant

Question 3

When was KOTV produced ?

Answer 3

1960’s

Question 4

What is the significance about the release date of KOTV

Answer 4

1960’ audience would have been associated with :

. This style of hammer horror
. coming up of feminism

Question 5

Context around KOTV ~

Answer 5

2nd Feminist wave (1963 ) - feminism becoming more regular in the everyday live - whilst women were gaining more ‘voice’ in society -

Question 6

How is the context of KOTV represented on the poster ?

Answer 6

Female empowerment :
Represented through the female vampire that is seemingly holding a male :
- the male is at her mercy
- exposed neck = vulnerability

Question 7

What is the significance of the Typography on the KOTV poster ?

Answer 7

Gothic font paired with the blooded ‘V’ confirms the association of a hammer horror production

Question 8

What is the significance of Iconography on the poster of KOTV

Answer 8

The full moon - connotes danger - denotes night time where horror genre characters thrive

Question 9

What is significant about the language usage on the poster of KOTV

Answer 9

‘Kiss’ ~ Becomes and Enigma code that buids up suspense foe the suggested chance at romance

Question 10

Application of Levi Strauss ~ structuralism

Answer 10

. Human VS supernatural (vampires)

. Good VS evil

Question 11

Application of Barthes ~ semiotics

Answer 11

signs and codes
~ The bats - Vampiric association

. Hermenutic codes :
~ Eyeline of the male suggesting authority
~ bats - conventional associations W Vampires

Question 12

Application of Neals Repetition and Difference to KOTV

Answer 12

Repetition of bats and blood that have vampiric associations symbolise the horror genre
- other factors associated with the horror genre include :
- Low key colour pallet

Question 13

What is significant of the positioning of the characters on the poster of KOTV ?

Answer 13

The characters create a pyramid structure
- suggests equal power between the male and female vampire

Question 14

What is significant of the Colour pallet on the poster of KOTV ?

Answer 14

The low key colour tone conforms to the horror genre

Whilst the red signify blood - vampiric association

Question 15

How is Gender represented on the poster of KOTV ?

Question 16

How are women represented on the poster for KOTV ?

Answer 16

2 ways :

. In power
.

Question 17

Application of Hall - stereotype

Answer 17

despite the obvious empowerment of women on the poster - the female is presented as a ‘femme fatelle’

• breaking the gendered norms but becoming villanised
  ~ female power is villified

Question 18

Application of Halls - reception

Answer 18

. Dominant reading :

. Negotiated reading

. Oppositional reading

Question 19

What is significant about : “ A hammer horror film production “ seen on the poster for KOTV ?

Answer 19

It establishes the institution produces this media product alongside the genre of the product

Question 20

What is signifcant about the visual codes avaliable on the poster for KOTV ?

Answer 20

The fearful facial language paired with the both submissive and defensive body language denotes that of the horror genre

Question 21

Application of Van Zoonen ~ KOTV

Answer 21

Argued that the KOTV poster reinforces the ideology that women are routinely constructed as sexualised and objectified characters in the media
- submissive females VS eroticised females

Further argues that the women in this power - altough seen to have more ‘presence’ are still constructed to serve that of the male gaze
- the dress hanging on the shoulder

Question 22

Applicationof Gliroy - Ethnicity

Answer 22

The lack of Ethnic representation reinforces the ‘other’ ideology
- mirrors how marginalised POC were in the 1960’s