The Tide advert Flashcards
Tide
Owned by Procter and Gamble
Magazine advert for washing detergent
1950s
Pre-dates second wave feminism
Big brand
Mede for industrial washing but was released into to the domestic market due to consumerism
Used D’arcy mass Benton and Bowles, a trusted American brand who made thee red and white Santa for Coca Cola
Print advert
1950 context
Post war consumerism
Commercial/technological booms
Big brand
Women have to be feminine and fit a certain slim, pretty and made up beauty standard
Narrow representation of women
Inflation was low
Rationing ended 1954
Saes of industrial items increased by 70%
Women returning to domestic roles
Baby boom: time saving gadgets
Industrial items became a status symbol
New technology
Theorists to link
David Gauntlett
Stuart Hall
Lisbet Van Zoonen
bell hooks
Roland Barthes
Claude Levi Straus
George Gerbner
