The Tide advert Flashcards
Who created Tide and when?
Procter and gamble in 1946
Target audience
Lower-middle class women
What did the post ww1 consumer boom lead to?
Development of new technologies
What does this advert pre-date?
Second wave feminism
What was the beauty standard for women in the 1950s?
Women have to be feminine and fit a certain slim, pretty and made up beauty standard
What is tide?
A soap powder brand
Who handled marketing for p&g?
The D’Arcy Masius Benton & Boeles advertising agency
What is this agency known for?
The red and white Santa for Coca Cola
Why is having a known brand as your distributor important?
It helps becauses its a trusted, well known brand
What was the print advert accompanied by?
Radio and tv ads
Why did adverts include so much information?
Customers needed more info to make informed purchasing decisions
When did rationing end?
1954
What did consumers have?
Disposable income
What did women return to after the war?
Domestic roles
