Assassins Creed Flashcards
Who publishes Assassin’s Creed?
Ubisoft
What does being apart of a franchise increase?
Economic viability and establishes a brand identity for the audience
What advances in technology have shaped video games?
More complex gameplay, developed graphics and advanced CGI
How much was the global video game market worth in 2022?
$182.9 billion
Is ubisfot vertically and horizontally integrated?
Yes, owns both development studios, publishing capabilities and many in house studios
What do Ubisoft produce?
Video games
Filmed entertainment
Books, music and podcasts
Education and events
Developer definition
People and companies who conceive, designs and programs games
Publisher definiton
Right holders for the games
Responsible for the manufacturing process
Retailers definition
The institutions that sell the product to the consumers
Distributors definition
Response for the physical storage and delivery of the product
How many games are there in the franchise?
13 games
How many films are there?
1
How many books are there?
17+
What doe PEGI stand for?
Pan European game information
What does PEGI do?
Provides age classifications for video games
How do they judge classification
Considers the age suitability, not the level of difficulty
Why do they do this?
Helps provide guidance to consumers and parents to help them decide whether or not to buy the product
What did Assassin’s Creed recieve?
18 for violence
What does IARC stand for?
International age rating coalition
What is IARC?
Initiative that provides global content ratings for video games to help you determine whether a game is appropriate or not
How does this streamline the process?
Has developers complete questionnaires
Features more countries
Quicker and more up to date
What ensures financial success?
Marketing campaign
Pre-existing fan base
Digital convergence
Branding, sponsorship and merchandise
Ubisfot cost reduction plan
700 people lost their jobs
Cut global workforce to below 20,000 people
Outcome
Workforce in France went on strike as they were paid less than other developers in other countries
How much revenue has the game accumalated?
$250 million in revenue
How has Ubisoft tried to make money?
Long lasting live games