Superhuman

Question 1

Who produced superhuman?

Answer 1

Channel 4

Question 2

What do Channel 4 strive to do?

Answer 2

Represent diverse communities, emerging writers and producers

Question 3

Who is Channel 4 funded by?

Answer 3

Commercials

Question 4

Who is the target audience for this advert?

Answer 4

Paralympian’s
People who watch the Olympics/like sport
18-35
People with disabilities
Left wing people

Question 5

What are visual codes?

Answer 5

Something we can see

Question 6

What are technical codes?

Answer 6

Stuff we do with the footage

Question 7

What are audio codes?

Answer 7

Something we can hear

Question 8

Examples of visual codes in Superhuman

Answer 8

Flashing lights
Animation clips
LED light tunnel

Question 9

Examples of technical codes in Superhuman

Answer 9

Close up shots
Tracking shots
POV shots
Wide angle shots
Slow motion
Quick fast paced editing
Montage editing

Question 10

Examples of audio codes in Superhuman

Answer 10

A starting gun
Trailer music “you might as well quit”
Shouting and screaming
Lack of music for dramatic impact
Man whistling the tune

Question 11

What are some representations of disability

Answer 11

As a figure of pity
As a figure of violence
As a villain/monster
As an object of curiosity
As a superhuman
A their own worst enemy
As a burden
As sexually abnormal
As ordinary

Question 12

How is the use of personalisation effective in Superhuman?

Answer 12

Deals with real, human stories focusing on the day-to-day struggles of being an athlete

Question 13

What is 4 Creative?

Answer 13

Channel 4’ creative brand

Question 14

How many people work for the brand?

Answer 14

70 people across 2 offices

Question 15

How many promos have they produced?

Answer 15

4000

Question 16

What do 4creative do?

Answer 16

They make trailers for shows that are going to be shown on channel 4

Question 17

What are the different teams that are involved in the making of a trailer?

Answer 17

Design team
Production team
Creative operations

Question 18

When was the first Paralympics trailer?

Answer 18

2012

Question 19

How many viewers came to the Paralympics

Answer 19

11.8 million

Question 20

What % of viewers said it was the first time they made an effort to watch?

Answer 20

70%

Question 21

What % felt it had a favourable impact on the disabled community

Answer 21

65%

Question 22

What % of audience felt that disabled people were presented as talented?

Answer 22

82%

Question 23

Who was the 2020 trailer produced by?

Answer 23

Bradford Young

Question 24

Who is Bradford Young?

Answer 24

First African American cinematographer to be nominated for an oscar

Question 25

Who was it produced by?

Answer 25

Serial pictures and somesuch

Question 26

What was the budget?

Answer 26

£1.5 million

Question 27

How long did it take to put the ad together?

Answer 27

1 year

Question 28

Where is the song from?

Answer 28

Bugsy Malone

Question 29

What % of the crew worked on the promo had disabilities

Answer 29

50%

Question 30

What were some of the challenges?

Answer 30

Covid year
Athletes had to stay fit
Lost the director early so had to start again

Question 31

How many views did Channel 4’s coverage of the Paralympic’s have?

Answer 31

19.7 million views

Question 32

What % were aged 16-24

Answer 32

22%

Question 33

How many said that they viewed disabled people in a different light?

Answer 33

65%

Question 34

How many careers were laucnhed

Answer 34

43 disabled TV presenters
73 production crew

Question 35

What % of the population did it reach?

Answer 35

81%