Superhuman Flashcards
Who produced superhuman?
Channel 4
What do Channel 4 strive to do?
Represent diverse communities, emerging writers and producers
Who is Channel 4 funded by?
Commercials
Who is the target audience for this advert?
Paralympian’s
People who watch the Olympics/like sport
18-35
People with disabilities
Left wing people
What are visual codes?
Something we can see
What are technical codes?
Stuff we do with the footage
What are audio codes?
Something we can hear
Examples of visual codes in Superhuman
Flashing lights
Animation clips
LED light tunnel
Examples of technical codes in Superhuman
Close up shots
Tracking shots
POV shots
Wide angle shots
Slow motion
Quick fast paced editing
Montage editing
Examples of audio codes in Superhuman
A starting gun
Trailer music “you might as well quit”
Shouting and screaming
Lack of music for dramatic impact
Man whistling the tune
What are some representations of disability
As a figure of pity
As a figure of violence
As a villain/monster
As an object of curiosity
As a superhuman
A their own worst enemy
As a burden
As sexually abnormal
As ordinary
How is the use of personalisation effective in Superhuman?
Deals with real, human stories focusing on the day-to-day struggles of being an athlete
What is 4 Creative?
Channel 4’ creative brand
How many people work for the brand?
70 people across 2 offices
How many promos have they produced?
400
What do 4creative do?
They make trailers for shows that are going to be shown on channel 4
What are the different teams that are involved in the making of a trailer?
Design team
Production team
Creative operations
When was the first Paralympics trailer?
2012
How many viewers came to the Paralympics
11.8 million
What % of viewers said it was the first time they made an effort to watch?
70%
What % felt it had a favourable impact on the disabled community
65%
What % of audience felt that disabled people were presented as talented?
82%
Who was the 2020 trailer produced by?
Bradford Young
Who is Bradford Young?
First African American cinematographer to be nominated for an oscar
Who was it produced by?
Serial pictures and somesuch
What was the budget?
£1.5 million
How long did it take to put the ad together?
1 year
Where is the song from?
Bugsy Malone
What % of the crew worked on the promo had disabilities
50%
What were some of the challenges?
Covid year
Athletes had to stay fit
Lost the director early so had to start again
How many views did Channel 4’s coverage of the Paralympic’s have?
19.7 million views
What % were aged 16-24
22%
How many said that they viewed disabled people in a different light?
65%
How many careers were laucnhed
43 disabled TV presenters
73 production crew
What % of the population did it reach?
81%
