Black panther Flashcards
Company/film context
17th Marvel film in the Cinematic universe
Highest grossing film franchise in history
Distributed by Disney
Produced in 2018
12A based on it not being real life
Ethnic diverse Disney film
Regulation
12A/12
Violence in the film but obviously fantasy based
Happens in self defence
Black Panther context
Large budget due to conglomerate
Existing awareness and fanbase
Under/mis-represented social group, challenging the symbolic annihilation and dominant of white protagonists
Raised important issues about European colonialism
Nostalgia for fans of comics
Afrofuturism
Representing black people in sci-fi films
Centred around the experience that black people face
Cultural aesthetic which combines science-fiction, history and fantasy
Explores thee African-American experience and aims to connect those with their forgotten African ancestry
Intersection of imagination, technology, the future and liberation
Diversity
Traditional African clothing
Black hairstyles
Celebration of African culture and identity
African accents
Strong powerful main female characters
Teaser trailer
Received 89 million views in thee first 24 hours
Top3 most watched marvel trailers of all time
Generated 349,000 mentions in 24 hours on twitter
Had more mentions than at the NBa game it was debuted at
Marketing
Kendrick Lamar did the soundtrack, made number 1 on billboard
360 marketing campaign
Engage young children and family
Released during black history month
Produced several trailers and posters
Appeal to pre-sold fans of comics/previous films
Crowdfunded online so black children could see it
Most tweeted film about in 2018
Most tweeted about film ever, as of 2020
Went live on twitter and did a Q&A
Commercial marketing
2 limited edition cars
NY fashion week to appeal to a female audience
“Welcome to Wakanda”
ComicCon
Snapchat filter
Merchandise
Theorists to link
David Hesmondhalgh
Curran and Seaton
