I, Daniel Blake Flashcards
Who directed I, Daniel Blake
Ken Loach
Who was the film distributed by?
Entertainment One (eOne)
What is I, Daniel Blake?
A social realist film
When was I, Daniel Blake released?
2016
Who funded I, Daniel Blake
BFI through national Lottery funding and the BBC
How much did I, Daniel Blake make at the box office?
Over $8 million
What award did I, Daniel Blake win?
Palme d’Or at Cannes
Where was is exhibited at?
Film festivals
Theatrical release in Britain, France, Spain, Brazil and Japan
What social issues does I, Daniel Blake address?
Poverty, the welfare system and the work capability assessment
What political messages does I, Daniel Blake portray
Left wing message that criticises the government
What is the intended audience for I, Daniel Blake
An educated, media literate and socially aware audience
How is I, Daniel Blake a low budget film?
Filmed on location
Features lesser known actors
Does not rely on special effects
What is the slogan that circulated for the film?
WeAreAllDanielBlake
What do independent films tend to be based on?
True stories
Books
Existing TV franchises
How can independent films secure funding
From private investors (hard funding)
Art agencies (soft funding)
How do independent films get a distributor to back them?
Enter into local, national and international film festivals to gin exposure
Why is having a lower budget a challenge?
Less money for expensive sets
Filmed on locations
No known stars
Can impact on marketing opportunities
Why do independent films struggle to get a distributor to back them?
Large conglomerates have their own so don’t have to worry but independent film company’s don’t
Why are cinemas reluctant to screen independent films
Because they are more niche
Where can independent films be screened?
There are cinemas that specialise in screening indie products
What was the budget for I, Daniel Blake?
£3.5 million
Where was the premiere?
Newcastle
A big London release would seem ironic
Who organised community screenings?
eOne
What was the marketing campaign that they did?
Projected slogans on important buildings that linked to the film
What did this achieve?
People took photos, generating a viral campaign for the film
Where was the movie advertised?
In newspapers; The Big Issue and the Daily Mail
What does the trailer for I, Daniel Blake explore and what might it suggest?
Explores specific governmental policy which may suggest audiences will have an awareness of political and social issues in the UK
Who attended the premiere in London?
Jeremy Corbyn
How does ownership shape production?
Owned by 4 production companies
One being owned by Ken Loach
Needs to follow remits
More varied and creativity because of this
What is the name of Ken Loach’s production company?
Sixteen films
What BBFC certificate did it receive and why?
15
Strong language
Sex references
Prescription drug use
Criminality
Unintentional racism
What company did eOne work with to promote the film?
Zenith
What did the trailer establish?
Credibility and critical success by shots of awards and the funding partners of the BBC and BFI
What is crowdfunding and how did it raise awareness for the film?
Members of the public donate money to a cause of project
Money was raised to send to Tory cabinet to a screening
