The internet and the 4C's Flashcards
1
Q
What is e- commerce?
A
the buying and selling of goods and services
by businesses and consumers through an electronic medium.
2
Q
What is internet marketing?
A
refers to advertising and marketing activities that use the Internet, email and mobile communications to encourage direct sales via electronic
commerce.
3
Q
What is viral marketing?
A
the use of social media sites or text messages to increase brand awareness or sell products.
4
Q
Pros of e commerce and internet marketing?
A
Inexpensive Worldwide reach Consumer interaction easier Cookies help build user profiles Accurate records Lower fixed costs Dynamicpricing
