Product Flashcards
1
Q
What is a brand?
A
an identifying symbol, name, image or trademark
that distinguishes a product from its competitors.
2
Q
What is a intangible attributes of product
A
subjective opinions
of customers about a product that cannot be measured or
compared easily.
3
Q
What is the tangible attributes of a product?
A
measurable features of
a product that can be easily compared with other products.
4
Q
Product consists of?
A
Quality
Durability
Performance
Appearance
5
Q
What are the type types of products?
A
Market led and product led
6
Q
What is product positioning?
A
the consumer perception of a product or service as compared to its competitors
7
Q
What is a product portfolio analysis?
A
analysing the range of existing products of a business to help allocate resources effectively between them
