Methods of information gathering Flashcards
1
Q
What are the quotative methods of research?
A
Observation and recording
Test marketing
Consumer surveys
2
Q
What is qualitative research?
A
research into the in-depth motivations behind consumer buying behaviour or opinions
3
Q
What is quantitative research?
A
research that leads to numerical
results that can be statistically analysed
4
Q
What should questions on consumer surveys be like?
A
