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Business Unit 3 AS

This class was created by Brainscape user Miron Limbu. Visit their profile to learn more about the creator.

By: Miron Limbu
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Decks in this class (17)

Role of marketing and its relationship with other business activities
What is marketing,
Name marketing functions,
What does it mean by value and sa...
11  cards
Market orientation and product orientation
What is market orientation,
What is product orientation,
What is asset lead marketing
12  cards
Supply and Demand
What is demand,
What is supply,
Law of demand
4  cards
Features of markets (location, size, growth, share and competitors)
What are the features of a market,
What is market location,
Why is market size important to know
6  cards
Niche and mass marketing
Define niche marketing,
Define mass marketing,
Advantages of niche marketing
6  cards
Market Segmentation
What is market segmentation,
What is a market segment,
What is a consumer profile
6  cards
Primary and Secondary Market Reserach
What is market research,
Why is market research done,
What is primary research
10  cards
Methods of information gathering
What are the quotative methods of...,
What is quantitative research,
What is qualitative research
4  cards
Sampling methods
What is a sample,
Name some sapling methods,
What is random sampling
13  cards
4 Ps and Cs
What is the marketing mix,
What are the 4 ps,
What are the 4 cs
14  cards
Product
What is a brand,
What is a ntangible attributes of...,
What is the tangible attributes o...
7  cards
Product life cycle
What is product life cycle,
What are the stages of the produc...,
What is the most important thing ...
6  cards
PED (LOOK AT ECONOMICS REVISION)
0  cards
Types of pricing strategies
What are the 4 pricing strategies,
Mark up pricing definition,
Target pricing
16  cards
Promotion methods
What is promotion
1  cards
Channels of distribution
What are the 3 types of distribut...,
Give an example for all three,
Pros of direct selling
8  cards
The internet and the 4C's
What is e commerce,
What is internet marketing,
What is viral marketing
4  cards

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Business Unit 3 AS

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